Best Email Marketing Software

Email marketing software reviews rated on inbox placement, automation depth, list limits, template editing and price per subscriber.

15 products

ActiveCampaign is a marketing automation platform for small and mid-sized businesses: email, multi-step journeys, SMS and WhatsApp, with a sales CRM add-on.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

AWeber is subscriber-priced email marketing for small businesses and creators: automations, landing pages, forms and checkout pages, with a free plan.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Missing Dedicated sending IP
Missing Unlimited email sends
Has Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Brevo is a marketing platform for email, SMS and WhatsApp campaigns with automation and a bundled CRM, priced by email volume, with a free plan.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Constant Contact is small business email marketing software with automation paths, social posting, landing pages, events and US SMS, priced by contact count.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Missing RSS-triggered campaigns
Missing Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Missing Dedicated sending IP
Has Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Has Preference center
Has Double opt-in
Missing AI email writing
Has Custom sending domain
Has Multiple user accounts

EngageBay is a marketing automation, CRM and help desk platform for small businesses, sold as three bays or one All-in-One bundle with a permanent free tier.

Features

Has Drag-and-drop email editor
Missing Custom HTML templates
Missing Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Missing Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Missing Preference center
Has Double opt-in
Has AI email writing
Missing Custom sending domain
Has Multiple user accounts

GetResponse is email marketing and automation with landing pages, webinars, web push and a course creator in one subscription, with a free plan for small lists.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Has Unlimited email sends
Has Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

HubSpot Marketing Hub is marketing automation, email, landing pages, forms, social and ads on HubSpot's shared Smart CRM, from free tools to an enterprise tier.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Has Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Kit, formerly ConvertKit, is email marketing for creators: broadcasts, automations, forms, landing pages, paid newsletters and a creator referral network.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Has Unlimited email sends
Has Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Klaviyo is ecommerce marketing automation on customer profiles: email, SMS and push flows, segments, forms and reviews, with a free plan for small stores.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Missing RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Mailchimp is email marketing and automation for small businesses, with a free plan, predictive segments and a transactional email API on the higher tiers.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

MailerLite is email marketing with automation, websites, landing pages, popups and paid newsletters for small senders, with a free plan.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Has RSS-triggered campaigns
Has Dedicated sending IP
Has Unlimited email sends
Has Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Mailjet is email marketing and a transactional email API on one platform from Sinch, with a drag-and-drop editor, SMTP and REST sending and EU-hosted data.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Missing RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Omnisend is email and SMS marketing for ecommerce stores with automation, popups and lifecycle segments, a free plan and a free migration service.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Missing RSS-triggered campaigns
Has Dedicated sending IP
Has Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Missing Inbox preview and spam testing
Has Preference center
Has Double opt-in
Has AI email writing
Has Custom sending domain
Has Multiple user accounts

Twilio SendGrid is a transactional email API and SMTP relay with dedicated IPs, plus Marketing Campaigns for newsletters and drip automation.

Features

Has Drag-and-drop email editor
Has Custom HTML templates
Has Dynamic content blocks
Has Automated email sequences
Has Signup forms and popups
Missing RSS-triggered campaigns
Has Dedicated sending IP
Missing Unlimited email sends
Missing Paid newsletter subscriptions
Has Email template library
Has Inbox preview and spam testing
Has Preference center
Has Double opt-in
Missing AI email writing
Has Custom sending domain
Has Multiple user accounts
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