ActiveCampaign

ActiveCampaign is a marketing automation platform for small and mid-sized businesses: email, multi-step journeys, SMS and WhatsApp, with a sales CRM add-on.

ActiveCampaign is a marketing automation platform for small and mid-sized businesses that want customer journeys driven by behaviour rather than one newsletter sent to everyone. It combines email marketing, multi-step automation, SMS and WhatsApp messaging and a sales CRM in one account. It is built by ActiveCampaign, LLC, a Chicago company founded in 2003. The centre of the platform is the automation builder. A contact enters on a trigger such as a form submission, a tag, a purchase or a page visit picked up by site tracking. From there it moves through waits, if/else conditions, splits and actions across email, SMS and WhatsApp. Around the builder sit an email designer with a template library, segmentation, landing pages, forms, campaign split testing and reporting tied to business goals. Active Intelligence, the platform's AI layer, drafts campaigns, suggests segments and proposes next actions. The Enhanced CRM add-on brings pipelines, deal and account records, lead scoring, win probability and automated one-to-one sales email. Postmark, the company's transactional email service, handles receipts and password resets as a further add-on. ActiveCampaign suits businesses that have outgrown a newsletter tool and want behaviour-driven journeys without a large-enterprise platform. That means online stores, service businesses, course creators and the agencies that run campaigns for them. Sales teams that want their pipeline beside their marketing data take the CRM add-on, and organisations that need single sign-on or HIPAA support take the Enterprise tier. The platform is sold by contact count across the Starter, Plus, Pro and Enterprise tiers, with a free trial and no free plan. SMS, WhatsApp, transactional email, custom reporting and the Enhanced CRM are priced as add-ons, and the plan cards list every tier. In daily use ActiveCampaign runs the welcome series, the abandoned-cart flow, the re-engagement campaign and the lead-nurture sequence that hands a warm contact to sales. It connects to Shopify, WooCommerce and Square for order data and to Salesforce, Microsoft Dynamics 365 and Zendesk Sell for sales records. With more than a thousand further integrations, it sits beside a store or a CRM rather than replacing it. Web push notifications reach visitors in the browser, and site tracking feeds page visits back into automations. A REST API and an MCP server open the account to custom code and AI assistants.