Best Demand-Side Platforms (DSP) Software & Tools

DSP reviews covering inventory access, bid transparency, fee stacking, brand safety controls, reporting granularity and minimum spend.

9 products

Basis

by Basis

No reviews yet

Basis is a demand side platform with media planning, workflow and billing in one system, for agencies and brand teams buying across channels. Sold by quote.

Features

Has Omnichannel programmatic buying
Has Multi-exchange open auction access
Has Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Has Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Has Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Missing Campaign forecasting before launch
Has Cross-device frequency management
Missing Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Missing DSP reporting API

Display & Video 360 is Google's demand-side platform for agencies and large advertisers buying display, video, connected TV and audio ads across exchanges.

Features

Has Omnichannel programmatic buying
Has Multi-exchange open auction access
Has Private marketplace deal ID buying
Missing Supply path optimization controls
Has Custom bidding algorithms
Has Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Has Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Has Log-level data access
Has Transparent fee reporting
Has Campaign forecasting before launch
Has Cross-device frequency management
Has Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Has DSP reporting API

Epom DSP is a demand-side platform for agencies, ad networks and advertisers, run self-serve or as a white-label DSP under the buyer's own brand and domain.

Features

Missing Omnichannel programmatic buying
Has Multi-exchange open auction access
Has Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Has Third-party audience data marketplace
Missing CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Has Log-level data access
Missing Transparent fee reporting
Missing Campaign forecasting before launch
Missing Cross-device frequency management
Missing Dynamic creative optimization
Has Self-serve DSP access without a minimum
Has DSP reporting API
illumin

by illumin

No reviews yet

illumin is a demand-side platform that plans, buys and measures programmatic campaigns as consumer journeys for brands and agencies, self-serve or managed.

Features

Has Omnichannel programmatic buying
Missing Multi-exchange open auction access
Missing Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Has Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Has Campaign forecasting before launch
Has Cross-device frequency management
Missing Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Missing DSP reporting API
Kayzen

by Kayzen

No reviews yet

Kayzen is a mobile-first DSP for apps, agencies and brands running programmatic campaigns in-house, priced as a platform fee with ad spend included.

Features

Missing Omnichannel programmatic buying
Has Multi-exchange open auction access
Has Private marketplace deal ID buying
Has Supply path optimization controls
Has Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Has Log-level data access
Missing Transparent fee reporting
Missing Campaign forecasting before launch
Missing Cross-device frequency management
Missing Dynamic creative optimization
Has Self-serve DSP access without a minimum
Has DSP reporting API

by Nexxen

No reviews yet

Nexxen is a demand-side platform joined to an SSP and a data platform, for advertisers buying CTV and video, built on ACR viewing data from Hisense smart TVs.

Features

Missing Omnichannel programmatic buying
Missing Multi-exchange open auction access
Missing Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Missing CRM and CDP audience ingestion
Has Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Has Campaign forecasting before launch
Has Cross-device frequency management
Missing Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Missing DSP reporting API
Remerge

by Remerge

No reviews yet

Remerge is a demand-side platform for in-app retargeting and user acquisition, run as a managed service for mobile app marketers by an independent Berlin team.

Features

Missing Omnichannel programmatic buying
Has Multi-exchange open auction access
Missing Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Missing Campaign forecasting before launch
Missing Cross-device frequency management
Missing Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Has DSP reporting API
Simpli.fi

by Simpli.fi

No reviews yet

Simpli.fi is a programmatic advertising platform and DSP for agencies and multi-location brands, buying CTV, display, audio and DOOH by location; sold by quote.

Features

Has Omnichannel programmatic buying
Missing Multi-exchange open auction access
Missing Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Missing CRM and CDP audience ingestion
Has Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Has Campaign forecasting before launch
Missing Cross-device frequency management
Missing Dynamic creative optimization
Missing Self-serve DSP access without a minimum
Has DSP reporting API
StackAdapt

by StackAdapt

No reviews yet

StackAdapt is a programmatic advertising platform for agencies and brands buying CTV, display, native, audio and DOOH ads, sold by quote with no minimum spend.

Features

Has Omnichannel programmatic buying
Missing Multi-exchange open auction access
Has Private marketplace deal ID buying
Missing Supply path optimization controls
Missing Custom bidding algorithms
Missing Pre-bid brand safety and viewability segments
Missing Third-party contextual segments
Missing Third-party audience data marketplace
Has CRM and CDP audience ingestion
Missing Alternative ID support in bidding
Missing Log-level data access
Missing Transparent fee reporting
Has Campaign forecasting before launch
Missing Cross-device frequency management
Has Dynamic creative optimization
Has Self-serve DSP access without a minimum
Has DSP reporting API
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