Nexxen

Nexxen is a demand-side platform joined to an SSP and a data platform, for advertisers buying CTV and video, built on ACR viewing data from Hisense smart TVs.

Nexxen lets advertisers buy, and publishers sell, connected TV, online video and display advertising from one set of linked tools. The owner is Nexxen International Ltd., an independent Nasdaq issuer that rebranded from Tremor International in June 2023. Its demand side, supply side and data layer work together in a single platform. Much of the audience data comes from automatic content recognition on Hisense and VIDAA-powered smart TVs, which shows what households watch. Nexxen DSP handles the buying, with a direct route to inventory on Nexxen SSP. That SSP serves the other side of the market, where publishers and media owners sell their video and CTV supply. Curated Marketplace gives curators a self-service interface and an API for packaging that supply. The Nexxen Data Platform enriches and activates audiences across both the DSP and the SSP, while Discovery builds custom and contextual segments. nexAI adds audience planning and forecasting before media spend begins, and Measurement reports household reach, frequency and exposure. Advertisers and agencies buying connected TV and cross-screen video are the core users, especially when they want viewing data behind their targeting. Brands that plan linear television, streaming and digital video as one budget use the identity graph to follow a household across devices. Publishers use the supply side to reach programmatic buyers. Data platforms and measurement firms can license the ACR data itself, raw or as ready-made segments. Every part of the platform is reached through a demo request with Nexxen's team. A typical job is one brand campaign that runs across connected TV, online video and display from a single plan, as Direct Relief's did. Another is a programmatic buy of the ad units on smart TV home screens through Nexxen TV Home Screen, the format Guinness used. Teams that already keep data in Snowflake, InfoSum or LiveRamp can work with the ACR data inside those clean rooms. Nexxen U, the company's education program, helps planners understand how audience signals carry across linear, streaming and digital campaigns. Nexxen fits media teams whose campaign has to reach the same households on the living room television and on every other screen they use.