Best Marketing Attribution Software

Marketing attribution software reviews covering model transparency, cookieless accuracy, channel coverage, data lag and price against ad spend.

5 products

AppsFlyer is a mobile attribution and marketing analytics platform for app, web, CTV and console campaigns, priced per conversion rather than per seat.

Features

Missing Multi-touch attribution models
Missing Data-driven attribution
Missing Custom attribution models
Has Ad spend import
Missing CRM revenue matching
Missing Offline conversion sync to ad platforms
Missing Call tracking attribution
Missing Form and live chat tracking
Missing Cookieless first-party tracking
Missing Account-level attribution
Has View-through attribution
Missing Marketing mix modelling
Has Incrementality testing
Has Touchpoint path reports
Has Warehouse export of touchpoint data
Missing UTM link builder and mapping
Missing E-commerce order import

Branch is mobile attribution and deep linking software for app growth teams, measuring web to app journeys. Every plan is quoted by sales, free trial on Basics.

Features

Has Multi-touch attribution models
Missing Data-driven attribution
Missing Custom attribution models
Has Ad spend import
Missing CRM revenue matching
Missing Offline conversion sync to ad platforms
Missing Call tracking attribution
Missing Form and live chat tracking
Has Cookieless first-party tracking
Missing Account-level attribution
Has View-through attribution
Has Marketing mix modelling
Missing Incrementality testing
Missing Touchpoint path reports
Has Warehouse export of touchpoint data
Missing UTM link builder and mapping
Missing E-commerce order import

Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.

Features

Has Multi-touch attribution models
Has Data-driven attribution
Has Custom attribution models
Has Ad spend import
Has CRM revenue matching
Has Offline conversion sync to ad platforms
Missing Call tracking attribution
Missing Form and live chat tracking
Has Cookieless first-party tracking
Has Account-level attribution
Has View-through attribution
Missing Marketing mix modelling
Missing Incrementality testing
Has Touchpoint path reports
Has Warehouse export of touchpoint data
Missing UTM link builder and mapping
Has E-commerce order import

Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.

Features

Has Multi-touch attribution models
Has Data-driven attribution
Missing Custom attribution models
Missing Ad spend import
Has CRM revenue matching
Has Offline conversion sync to ad platforms
Has Call tracking attribution
Has Form and live chat tracking
Has Cookieless first-party tracking
Missing Account-level attribution
Has View-through attribution
Has Marketing mix modelling
Has Incrementality testing
Missing Touchpoint path reports
Missing Warehouse export of touchpoint data
Missing UTM link builder and mapping
Missing E-commerce order import

Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.

Features

Has Multi-touch attribution models
Has Data-driven attribution
Missing Custom attribution models
Has Ad spend import
Missing CRM revenue matching
Has Offline conversion sync to ad platforms
Missing Call tracking attribution
Missing Form and live chat tracking
Has Cookieless first-party tracking
Missing Account-level attribution
Has View-through attribution
Has Marketing mix modelling
Has Incrementality testing
Has Touchpoint path reports
Has Warehouse export of touchpoint data
Has UTM link builder and mapping
Has E-commerce order import
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