Branch

Branch is mobile attribution and deep linking software for app growth teams, measuring web to app journeys. Every plan is quoted by sales, free trial on Basics.

Branch is mobile attribution and deep linking software for teams that market an app and a website at the same time. It answers two questions that break at the boundary between them: where an install came from, and where a person should land when they tap a link. Branch Metrics has built and run the platform since 2014 and the company is still independent, with no parent. Branch is sold as one platform, and its modules are parts of that platform rather than separate purchases. Performance is the measurement core. It centralizes cost data from self-attributing networks, other ad partners, programmatic buys, connected TV and search, then reports deterministic, first-party attribution against that spend. Data Exports sends SKAdNetwork and non-SKAdNetwork data into a data warehouse, and Advanced Data Feeds pushes event-level records straight to internal systems. LinkHub creates, tags and manages campaign links in one place, Banners convert mobile web visitors into app users, and AIO App Attribution credits installs that begin in AI-driven app discovery. Engagement, Activation, Discovery and the Ivy AI assistant complete the set. Branch suits growth and user acquisition teams at companies whose revenue depends on an app, marketing analysts who have to defend spend across many networks, and product teams that care where every link lands. It fits advertisers reporting iOS campaigns under SKAdNetwork and companies buying media from more than a handful of partners at once. It is bought as one platform on three tiers, Basics, Essentials and Enterprise, each quoted by the Branch sales team rather than published as a figure. In practice Branch sits between the ad networks a team buys from and the systems it reports in. It takes cost and conversion data from those networks, supports Meta Aggregated Event Measurement for view-through attribution, and models channel contribution with media mix modeling built on Meta's Robyn. Downstream its exports feed a data warehouse or an internal pipeline, so analysts can join attribution data to their own revenue tables. The jobs it gets hired for are crediting installs to campaigns, moving web traffic into the app, proving return on ad spend, and tracking lifetime value and retention by source.