Marketing Attribution Software

Branch vs Ruler Analytics

Compare Branch and Ruler Analytics side-by-side. See feature differences and pricing in the Marketing Attribution Software category.

Branch

by Branch

0.0 (0)

Pricing: Basics, Essentials and Enterprise, all quoted by sales; free trial on Basics; no public prices as of September 2026

Branch is mobile attribution and deep linking software for app growth teams, measuring web to app journeys. Every plan is quoted by sales, free trial on Basics.

6 /17 features Full profile

Most Features

Ruler Analytics

by Ruler Analytics

0.0 (0)

Pricing: Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial, September 2026

Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.

10 /17 features Full profile

Feature Comparison

Marketing Attribution Software features side-by-side

Feature	Branch 6/17 features	Ruler Analytics 10/17 features
Multi-touch attribution models First, last, linear, time-decay, U-shaped and W-shaped models selectable per report.	Yes	Yes
Data-driven attribution A model that weights touchpoints from your own conversion data rather than a fixed rule.	No	Yes
Custom attribution models Define your own weights per stage or channel.	No	No
Ad spend import Pulls cost from Google, Meta, LinkedIn, TikTok and other ad accounts so return on spend is calculated.	Yes	No
CRM revenue matching Joins closed-won revenue from Salesforce, HubSpot or another CRM to the touchpoints that led to it.	No	Yes
Offline conversion sync to ad platforms Sends CRM outcomes back to ad platforms so their bidding sees real revenue.	No	Yes
Call tracking attribution Dynamic phone numbers that attribute inbound calls to the source and campaign.	No	Yes
Form and live chat tracking Captures the source of every form fill and chat conversation.	No	Yes
Cookieless first-party tracking Tracks with first-party identifiers where third-party cookies are blocked.	Yes	Yes
Account-level attribution Rolls contacts up to accounts so B2B journeys with several people are credited together.	No	No
View-through attribution Credits ad impressions that were seen but not clicked.	Yes	Yes
Marketing mix modelling A statistical model of each channel's contribution that needs no user-level tracking.	Yes	Yes
Incrementality testing Geo or holdout experiments that measure the lift a channel actually causes.	No	Yes
Touchpoint path reports Shows the sequence of touches before each conversion.	No	No
Warehouse export of touchpoint data Sends touchpoint and revenue tables to BigQuery, Snowflake or a similar warehouse.	Yes	No
UTM link builder and mapping Builds UTM links and maps inconsistent parameters into clean channels.	No	No
E-commerce order import Pulls orders from Shopify or another store as the conversions to attribute.	No	No
Overall Rating	0.0 0 reviews	0.0 0 reviews