Best Marketing Analytics Tools

Marketing analytics tool reviews rated on data blending, dashboard flexibility, channel connectors, attribution honesty and reporting speed.

10 products

AgencyAnalytics is marketing analytics and client reporting software for agencies, with white-label dashboards billed per client instead of per user seat.

Features

Has Prebuilt marketing data connectors
Missing Spreadsheet destinations
Missing Looker Studio connector
Missing Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Has Cross-source metric blending
Missing Data transformation rules
Missing Currency conversion
Has Dashboard templates
Has White-label client reports
Has Scheduled report emails
Has KPI alerts
Has Custom calculated metrics
Has Historical data backfill
Has Data API
Missing Natural-language queries
Has Client workspaces
Has Anomaly detection
Has Budget pacing

Amplitude is a product and marketing analytics platform with a customer data pipeline, session replay and experiments, and unlimited seats on every plan.

Features

Missing Prebuilt marketing data connectors
Missing Spreadsheet destinations
Missing Looker Studio connector
Missing Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Missing Cross-source metric blending
Missing Data transformation rules
Has Currency conversion
Has Dashboard templates
Missing White-label client reports
Missing Scheduled report emails
Has KPI alerts
Has Custom calculated metrics
Has Historical data backfill
Missing Data API
Missing Natural-language queries
Missing Client workspaces
Has Anomaly detection
Missing Budget pacing

Databox is a dashboard and reporting platform that blends marketing, sales and finance data from 130+ tools, with an AI analyst for plain-English questions.

Features

Has Prebuilt marketing data connectors
Missing Spreadsheet destinations
Missing Looker Studio connector
Missing Power BI and Tableau destinations
Missing Marketing data to BigQuery and Snowflake
Has Hourly automatic refresh
Has Cross-source metric blending
Has Data transformation rules
Missing Currency conversion
Has Dashboard templates
Has White-label client reports
Has Scheduled report emails
Has KPI alerts
Has Custom calculated metrics
Missing Historical data backfill
Has Data API
Has Natural-language queries
Has Client workspaces
Has Anomaly detection
Missing Budget pacing

Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.

Features

Has Prebuilt marketing data connectors
Has Spreadsheet destinations
Has Looker Studio connector
Has Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Has Cross-source metric blending
Has Data transformation rules
Has Currency conversion
Has Dashboard templates
Missing White-label client reports
Missing Scheduled report emails
Missing KPI alerts
Missing Custom calculated metrics
Has Historical data backfill
Missing Data API
Has Natural-language queries
Has Client workspaces
Missing Anomaly detection
Missing Budget pacing

Funnel is marketing analytics software that unifies ad, analytics and CRM data for BI tools and data warehouses. Every tier is priced on request.

Features

Has Prebuilt marketing data connectors
Has Spreadsheet destinations
Has Looker Studio connector
Has Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Has Cross-source metric blending
Has Data transformation rules
Has Currency conversion
Has Dashboard templates
Has White-label client reports
Missing Scheduled report emails
Missing KPI alerts
Has Custom calculated metrics
Missing Historical data backfill
Missing Data API
Missing Natural-language queries
Missing Client workspaces
Missing Anomaly detection
Has Budget pacing

Matomo is an open-source web analytics platform from InnoCraft, hosted in Europe as Matomo Cloud or self-hosted under the GPL for full data ownership.

Features

Missing Prebuilt marketing data connectors
Missing Spreadsheet destinations
Has Looker Studio connector
Has Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Missing Cross-source metric blending
Missing Data transformation rules
Missing Currency conversion
Missing Dashboard templates
Has White-label client reports
Has Scheduled report emails
Has KPI alerts
Missing Custom calculated metrics
Has Historical data backfill
Has Data API
Missing Natural-language queries
Missing Client workspaces
Missing Anomaly detection
Missing Budget pacing

Metricool is social media scheduling, analytics and ad reporting priced by brand count, with a permanent free plan for a single account.

Features

Has Prebuilt marketing data connectors
Missing Spreadsheet destinations
Has Looker Studio connector
Missing Power BI and Tableau destinations
Missing Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Has Cross-source metric blending
Missing Data transformation rules
Missing Currency conversion
Missing Dashboard templates
Has White-label client reports
Has Scheduled report emails
Missing KPI alerts
Missing Custom calculated metrics
Has Historical data backfill
Has Data API
Missing Natural-language queries
Has Client workspaces
Missing Anomaly detection
Missing Budget pacing

Similarweb is competitive traffic, audience, keyword and ad intelligence on any website, plus AI search visibility, from single-seat plans to enterprise.

Features

Has Prebuilt marketing data connectors
Missing Spreadsheet destinations
Has Looker Studio connector
Has Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Missing Cross-source metric blending
Missing Data transformation rules
Missing Currency conversion
Has Dashboard templates
Missing White-label client reports
Has Scheduled report emails
Has KPI alerts
Missing Custom calculated metrics
Missing Historical data backfill
Has Data API
Has Natural-language queries
Missing Client workspaces
Has Anomaly detection
Missing Budget pacing

Supermetrics is a marketing analytics tool that moves ad, analytics and CRM data into Sheets, Looker Studio and warehouses, with seats capped per plan.

Features

Has Prebuilt marketing data connectors
Has Spreadsheet destinations
Has Looker Studio connector
Missing Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Missing Hourly automatic refresh
Has Cross-source metric blending
Has Data transformation rules
Has Currency conversion
Has Dashboard templates
Missing White-label client reports
Has Scheduled report emails
Missing KPI alerts
Has Custom calculated metrics
Missing Historical data backfill
Has Data API
Has Natural-language queries
Has Client workspaces
Missing Anomaly detection
Missing Budget pacing

Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.

Features

Has Prebuilt marketing data connectors
Has Spreadsheet destinations
Missing Looker Studio connector
Missing Power BI and Tableau destinations
Has Marketing data to BigQuery and Snowflake
Has Hourly automatic refresh
Has Cross-source metric blending
Has Data transformation rules
Has Currency conversion
Has Dashboard templates
Missing White-label client reports
Has Scheduled report emails
Has KPI alerts
Has Custom calculated metrics
Has Historical data backfill
Has Data API
Has Natural-language queries
Has Client workspaces
Has Anomaly detection
Has Budget pacing
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