Databox

Databox is a dashboard and reporting platform that blends marketing, sales and finance data from 130+ tools, with an AI analyst for plain-English questions.

Databox is a dashboard and reporting platform that blends marketing, sales and finance data from more than 130 connected tools into one place, so a team stops pulling numbers into a spreadsheet by hand. A built-in semantic layer standardizes fields across sources, and Genie, the AI analyst, answers plain-English questions about the connected data. It is made by Databox, Inc., an independent Boston company founded in 2012. Prebuilt marketing data connectors bring the sources in, cross-source metric blending mixes them, so a dashboard can put ad spend beside CRM revenue, and data transformation rules and custom calculated metrics shape them. Dashboard templates give a quick start, scheduled report emails and Slack reports send the numbers out, and KPI alerts and anomaly detection flag a threshold crossed or a metric that moved. Goal and OKR tracking, cross-channel benchmarking and forecasting sit on top of the dashboards. Genie answers questions and drafts summary reports, client workspaces and sub-accounts separate one client's data from another's, white-label client reports are available as an add-on, hourly automatic data refresh is the standard cadence with a faster sync as an add-on, and a data API opens the platform to custom code. Google Sheets, Power BI, Tableau, BigQuery and Snowflake all connect as data sources. Databox suits marketing teams centralizing KPIs from many point tools, solo analysts and consultants on the single-user Analyst plan, agencies managing several clients on the Agency plan with client workspaces and cross-client reporting, and teams that want AI-drafted summaries instead of manual reporting. One user can stay on the Free plan indefinitely; the Analyst, Team Core, Team Scale and Agency tiers are sized by users, data sources and AI credits, paid monthly or on an annual bill, and Custom is quoted by sales. Extra data sources, faster sync and white-labeling are add-ons, and every paid plan carries a trial with no card. Most teams open Databox for the marketing, sales and finance KPIs on one dashboard, then ask Genie a question like which channel drove last month's revenue, produce an agency's client reports with sub-accounts and white-labeling, track goals and OKRs, and send scheduled email and Slack reports with threshold alerts. It reads from the tools a team already uses instead of loading their data into a warehouse, so the CRM, the ad platform and the analytics stack stay the systems of record and Databox is the screen that puts their numbers side by side.