Best Display Advertising Software

Display advertising software reviews rated on inventory quality, viewability rates, creative tooling, frequency capping and effective CPM.

3 products

Criteo
Criteo

by Criteo

No reviews yet

Criteo is a commerce media platform for display, video and retail media ads, used by retailers, brands and agencies and bought on an insertion order.

Features

Missing HTML5 banner builder
Missing Automatic resizing across IAB ad sizes
Has Dynamic banner content from a feed
Has Rich media and expandable formats
Missing Display creative A/B testing
Missing Ad tag export to third-party ad servers
Has Contextual placement targeting
Missing Display dayparting and geo-targeting
Has Lookalike audience expansion
Has Display frequency capping
Has Site and app placement reporting
Has Placement exclusion lists
Has Viewable impression reporting
Has Brand safety filtering for display
Has Invalid traffic filtering with refunds
Has View-through conversion reporting
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Google Ads
Google Ads

by Google

No reviews yet

Google Ads is Google's ad platform for search, display, video and Shopping campaigns. No plan tiers: advertisers set an average daily budget and pay per click.

Features

Missing HTML5 banner builder
Missing Automatic resizing across IAB ad sizes
Has Dynamic banner content from a feed
Missing Rich media and expandable formats
Missing Display creative A/B testing
Missing Ad tag export to third-party ad servers
Missing Contextual placement targeting
Has Display dayparting and geo-targeting
Missing Lookalike audience expansion
Has Display frequency capping
Has Site and app placement reporting
Has Placement exclusion lists
Has Viewable impression reporting
Has Brand safety filtering for display
Has Invalid traffic filtering with refunds
Has View-through conversion reporting
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The Trade Desk
The Trade Desk

by The Trade Desk

No reviews yet

The Trade Desk is a demand-side platform for buying display, CTV, audio and video ads. Access is arranged with the vendor, not by self-serve signup.

Features

Missing HTML5 banner builder
Missing Automatic resizing across IAB ad sizes
Missing Dynamic banner content from a feed
Missing Rich media and expandable formats
Missing Display creative A/B testing
Missing Ad tag export to third-party ad servers
Missing Contextual placement targeting
Has Display dayparting and geo-targeting
Has Lookalike audience expansion
Has Display frequency capping
Missing Site and app placement reporting
Missing Placement exclusion lists
Missing Viewable impression reporting
Has Brand safety filtering for display
Missing Invalid traffic filtering with refunds
Missing View-through conversion reporting
Visit Profile
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