Clickadu

Clickadu is a self-serve ad network where affiliate and performance marketers buy pop, push, in-page and banner traffic and publishers monetize their sites.

Clickadu matches advertisers who need visitors for their offers with website owners who carry its ad zones, all inside one network. Clickadu s.r.o., based in Prague, runs it under its own name. Advertisers and publishers register as separate accounts, and one person can hold both. Advertisers build their campaigns in the Self-Serve Platform, while publishers set up zones on their own pages. The Self-Serve Platform sells Onclick pop ads, push notifications, in-page push, banners, VAST video pre-roll, instant text messages and SKIM. Targeting narrows a campaign by operating system, device, browser, carrier and connection type. Frequency capping limits how often one user sees an ad, counted by cookie, device ID or IP over a set number of hours. The Sites and Zones field takes black and white lists of zones, with an Exclude switch. The Dashboard breaks results down by zone, showing impressions, clicks and conversions, and a zone can be excluded straight from it. Clickadu suits affiliate and performance marketers who judge traffic by the conversions their tracker records. Media buyers who test offers zone by zone get the controls to cut losing placements and keep the winners. Registration and campaign setup are both self-serve, which fits a solo media buyer as well as a team. Publishers with pop, push, banner or pre-roll inventory are the other half of the network. A common advertiser job starts with a push or pop campaign for an affiliate offer, its conversions sent back by S2S postback from a tracker such as Voluum, Binom or Keitaro. The zones that do not convert go on a blacklist, which can be carried into the next campaign. Campaigns can also be created and managed through an API. For a publisher the work is adding a site, creating ad zones for the formats it wants to carry and reading the statistics by zone, site and country.