Best Supply-Side Platforms (SSP) Software & Tools

SSP reviews rated on fill rates, effective CPM after fees, demand quality, header bidding support and payment reliability.

2 products

Google Ad Manager
Google Ad Manager

by Google

No reviews yet

Google Ad Manager is Google's ad server and supply-side platform for publishers who sell their own ad space. Prebid trafficking is web display only.

Features

Has Header bidding wrapper support
Has Server-side header bidding
Has Open auction and private marketplace deals
Has Programmatic guaranteed deals
Has Price floor management
Has Video, CTV and audio inventory support
Has Mobile app inventory monetization
Has Ad quality and malvertising blocking
Has Demand partner performance reporting
Has Yield analytics by placement
Has Curated marketplace packages
Has Publisher first-party data in the bid stream
Has ads.txt and sellers.json support
Has Published net payment terms
Has Log-level auction data for publishers
Missing Invalid traffic filtering for publishers
Missing Transparent take rate
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PubMatic
PubMatic

by PubMatic

No reviews yet

PubMatic is a supply-side platform where publishers and media buyers trade CTV, mobile app and display inventory. Sold on quoted terms, no public rate card.

Features

Has Header bidding wrapper support
Missing Server-side header bidding
Has Open auction and private marketplace deals
Has Programmatic guaranteed deals
Missing Price floor management
Has Video, CTV and audio inventory support
Has Mobile app inventory monetization
Has Ad quality and malvertising blocking
Has Demand partner performance reporting
Missing Yield analytics by placement
Has Curated marketplace packages
Has Publisher first-party data in the bid stream
Missing ads.txt and sellers.json support
Missing Published net payment terms
Missing Log-level auction data for publishers
Missing Invalid traffic filtering for publishers
Missing Transparent take rate
Visit Profile
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