Sovrn is an independent supply-side platform for web, app and CTV publishers, pairing its Ad Exchange with Signal floor tools and Commerce affiliate software.
Sovrn lets a publisher sell its ad space to programmatic buyers and earn from commerce content without stitching together separate vendors. It belongs to Sovrn, an independent company based in Boulder, Colorado, which has built publisher technology since 2014. The platform covers advertising, affiliate revenue and data, with the exchange at its centre. The Sovrn Ad Exchange carries demand from buyers and DSPs across web pages, mobile apps and connected TV. Inventory sells in the open auction, through Private Marketplace Deals, or inside Curated Deals built around trending IAB categories. Publishers connect through the Prebid.js bid adapter, OpenRTB, Google Open Bidding or Amazon TAM, and set CPM floors on each ad tag. Sovrn Signal adds Dynamic Floors that test prices per ad unit and targets attention on the most valuable impressions. Sovrn Commerce runs the affiliate side, from link operations to earnings, and Data Monetization opens a data revenue line. The platform suits independent and mid-size publishers who already run header bidding and want one more demand source in the auction. App publishers with app-ads.txt in place and video or CTV sellers fit the exchange as well, after Sovrn reviews each site or app bundle. Content teams whose product coverage drives purchases get more from Commerce, and creators have their own route through Sovrn for Creators. An ad ops team adds the Sovrn adapter to its Prebid.js wrapper next to the other bidders. Day by day it watches custom reports split by demand partner, device and country, or pulls the same numbers into its own dashboards through the Reporting API. When Sovrn appears in its sellers.json, the team keeps its ads.txt and app-ads.txt lines matching so buyers can trace the supply path. On the editorial side, the commerce team places affiliate links in buying guides and lets Commerce handle the merchant programs behind them.
Features
- Included: Header bidding wrapper support
- Not included: Server-side header bidding
- Included: Open auction and private marketplace deals
- Not included: Programmatic guaranteed deals
- Included: Price floor management
- Included: Video, CTV and audio inventory support
- Included: Mobile app inventory monetization
- Not included: Ad quality and malvertising blocking
- Included: Demand partner performance reporting
- Not included: Yield analytics by placement
- Included: Curated marketplace packages
- Not included: Publisher first-party data in the bid stream
- Included: ads.txt and sellers.json support
- Included: Published net payment terms
- Not included: Log-level auction data for publishers
- Not included: Invalid traffic filtering for publishers
- Not included: Transparent take rate
Additional Features
- Sovrn Ad Exchange open auction
- Private Marketplace Deals
- Curated Deals around trending IAB categories
- Prebid.js bid adapter
- Google Open Bidding integration
- Amazon TAM integration
- OpenRTB integration
- CPM floors set per ad tag
Best for
- independent web publishers selling ad space programmatically
- ad ops teams running a Prebid.js wrapper
- app publishers with app-ads.txt in place
- video and CTV publishers adding programmatic demand
- content sites earning from affiliate links in product coverage
- publishers wanting exchange demand and affiliate revenue from one company
- creators turning shared links into commission revenue
- buyers and DSPs looking for independent publisher supply
Use cases
- adding a bidder to a Prebid.js header auction
- packaging inventory into private marketplace deals
- selling curated packages built around trending IAB categories
- testing dynamic price floors per ad unit with Signal
- monetizing mobile app inventory through submitted app bundles
- selling connected TV and video impressions
- comparing revenue and CPM by demand partner
- pulling exchange earnings into a BI tool through the Reporting API
- keeping sellers.json and ads.txt entries current
- automating affiliate link operations across a content site
- turning creator links into commission revenue
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