Best Customer Data Platforms (CDP) Software & Tools

Customer data platform reviews covering identity resolution accuracy, source and destination breadth, real-time sync, governance and implementation cost.

6 products

Amplitude is a product and marketing analytics platform with a customer data pipeline, session replay and experiments, and unlimited seats on every plan.

Features

Has Web and mobile event SDKs
Has Server-side event API
Has Cloud app source connectors
Has Destination connectors
Has Identity resolution
Missing Unified customer profiles
Has Audience builder
Has Computed traits
Missing Reverse ETL
Has Warehouse-native mode
Has Data warehouse destination
Has Tracking plan enforcement
Has Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Has Custom transformation functions
Missing Data subject deletion requests
Missing Historical data replay

CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.

Features

Has Web and mobile event SDKs
Has Server-side event API
Has Cloud app source connectors
Has Destination connectors
Has Identity resolution
Has Unified customer profiles
Has Audience builder
Has Computed traits
Missing Reverse ETL
Missing Warehouse-native mode
Has Data warehouse destination
Has Tracking plan enforcement
Missing Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Missing Custom transformation functions
Has Data subject deletion requests
Has Historical data replay

Customer.io is event-driven messaging with the customer data pipeline that feeds it in one product: email, push, in-app, SMS and WhatsApp for product-led teams.

Features

Has Web and mobile event SDKs
Has Server-side event API
Has Cloud app source connectors
Has Destination connectors
Has Identity resolution
Has Unified customer profiles
Has Audience builder
Missing Computed traits
Has Reverse ETL
Missing Warehouse-native mode
Has Data warehouse destination
Missing Tracking plan enforcement
Missing Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Missing Custom transformation functions
Has Data subject deletion requests
Has Historical data replay

Hightouch is a composable customer data platform for teams on Snowflake, BigQuery or Databricks: it activates warehouse data without storing a copy.

Features

Has Web and mobile event SDKs
Has Server-side event API
Missing Cloud app source connectors
Has Destination connectors
Has Identity resolution
Has Unified customer profiles
Has Audience builder
Has Computed traits
Has Reverse ETL
Has Warehouse-native mode
Has Data warehouse destination
Has Tracking plan enforcement
Has Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Has Custom transformation functions
Missing Data subject deletion requests
Has Historical data replay

RudderStack is a warehouse-native customer data platform that streams events into your own Snowflake, BigQuery or Databricks warehouse, with reverse ETL.

Features

Has Web and mobile event SDKs
Has Server-side event API
Has Cloud app source connectors
Has Destination connectors
Has Identity resolution
Has Unified customer profiles
Has Audience builder
Has Computed traits
Has Reverse ETL
Has Warehouse-native mode
Has Data warehouse destination
Has Tracking plan enforcement
Has Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Has Custom transformation functions
Has Data subject deletion requests
Has Historical data replay

Twilio Segment is a customer data platform that collects events once and routes them to 700+ destinations and a warehouse, with a free tier and a Team plan.

Features

Has Web and mobile event SDKs
Has Server-side event API
Has Cloud app source connectors
Has Destination connectors
Has Identity resolution
Has Unified customer profiles
Has Audience builder
Has Computed traits
Has Reverse ETL
Has Warehouse-native mode
Has Data warehouse destination
Has Tracking plan enforcement
Has Consent enforcement
Has Regional data hosting
Has Real-time event streaming
Has Profile lookup API
Has Custom transformation functions
Has Data subject deletion requests
Has Historical data replay
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