CleverTap

CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.

CleverTap is a customer engagement and retention platform built for consumer mobile apps and websites rather than for B2B sales teams. One account covers behavioral analytics, real-time segmentation, a journey builder and native push, in-app, email, SMS and WhatsApp channels, with an AI layer that recommends send times, drafts content and scores churn risk. The company behind it, CleverTap, is a San Francisco business founded in 2013 that trades under the legal entity WizRocket Inc. Behavioral analytics unify mobile and web events into one customer profile, and RFM-based segmentation groups users by how recently, how often and how much they engage. Churn and propensity prediction flag the users likely to leave, and CleverAI recommends the send time and the channel for each of them. The journey orchestration builder runs cross-channel flows on a drag-and-drop canvas, with A/B testing and experiment paths to compare variants. The channels are mobile app push, browser web push, in-app messaging, email, SMS, WhatsApp Business messaging and RCS. Geofencing and geo-targeting reach users by location, cart and browse abandonment alerts bring them back, and webhooks, destination connectors and data warehouse export move the data on. Role-based access control, single sign-on and multi-instance support for several apps or brands sit underneath. Leanplum, acquired in August 2022, and Rehook.ai, acquired in 2025, are folded into the same product. CleverTap suits consumer mobile app and web brands focused on retention and lifetime value: e-commerce, fintech, subscription, gaming, streaming and travel companies, and any team that wants analytics, segmentation, journeys and messaging in one platform instead of four. It is sold by monthly active users, with the Core tier priced on the site after a trial and the Pro and Ultimate tiers, which add optimized and then agentic AI orchestration, automated segmentation and longer data retention, quoted by sales. WhatsApp is a paid add-on on every plan. Inside a consumer app CleverTap runs the onboarding journey for a new user, the abandoned-cart and abandoned-browse recovery flow, the loyalty and renewal campaigns, and the win-back journey for users its models say are about to churn. It connects to Swipe Pages for landing pages and Yotpo for reviews, and to data warehouses and downstream destinations through connectors, so it sits beside the app's own backend and the analytics stack rather than replacing them.