Marketing Automation Software

ActiveCampaign vs CleverTap

Compare ActiveCampaign and CleverTap side-by-side. See feature differences and pricing in the Marketing Automation Software category.

Most Features

ActiveCampaign

by ActiveCampaign

0.0 (0)

Pricing: From $15/mo billed annually at 1,000 contacts (Plus $49, Pro $79, Enterprise $145); 14-day trial, no free plan; SMS, WhatsApp and CRM are add-ons

ActiveCampaign is a marketing automation platform for small and mid-sized businesses: email, multi-step journeys, SMS and WhatsApp, with a sales CRM add-on.

17 /21 features Full profile

CleverTap

by CleverTap

0.0 (0)

Pricing: Core from $85/mo at 5,000 MAU, scaling to $1,300 at 100,000 MAU; Pro and Ultimate on request

CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.

14 /21 features Full profile

Feature Comparison

Marketing Automation Software features side-by-side

Feature	ActiveCampaign 17/21 features	CleverTap 14/21 features
Free plan A permanent free tier for a small list, not only a time-limited trial.	No	No
Sales pipeline and deal tracking Deals, stages and a pipeline view inside the platform, included or as a paid add-on.	Yes	No
Lead scoring Contacts or deals scored automatically from behavior so sales can prioritise.	Yes	No
Landing page builder Hosted landing pages built and published inside the platform without a separate tool.	Yes	No
Mobile app push notifications Push messages to the brand's own iOS and Android app through vendor SDKs.	No	Yes
Product reviews Collects and displays product reviews as part of the platform, included or as a paid add-on.	No	No
SMS marketing Text message campaigns and automation steps, included or as a paid add-on.	Yes	Yes
WhatsApp messaging WhatsApp campaigns and automated messages, included or as a paid add-on.	Yes	Yes
Send-time optimization The platform picks each contact's send time from when they usually open.	Yes	Yes
A/B testing Split tests on campaigns or automation emails with a winner chosen automatically.	Yes	Yes
Transactional email Order confirmations, receipts and password resets sent from the same platform.	Yes	No
Website visitor tracking Page views and site events tied to a contact's profile for triggers and segments.	Yes	Yes
Visual workflow builder A drag-and-drop canvas for multi-step journeys with waits, branches and actions.	Yes	Yes
Revenue attribution Revenue and conversions tied back to the campaign or automation that drove them.	Yes	Yes
Predictive analytics Model-driven predictions such as churn risk, lifetime value or win probability.	Yes	Yes
Ad audience sync Push segments to Meta or Google Ads audiences for retargeting and exclusion.	Yes	Yes
Webhooks Send contact and event data to another system from inside an automation.	Yes	Yes
User roles and permissions Granular roles that limit what each team member can see and change.	Yes	Yes
Single sign-on SAML or IdP login for the whole team, included or on a higher plan.	Yes	Yes
Social media posting Schedule and publish posts to social networks from inside the platform.	No	No
AI marketing assistant An AI layer that drafts campaigns, suggests segments or proposes next actions.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews