ActiveCampaign is a marketing automation platform for small and mid-sized businesses: email, multi-step journeys, SMS and WhatsApp, with a sales CRM add-on.
Features
Has Sales pipeline and deal tracking Missing Mobile app push notifications Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Missing Social media posting Has AI marketing assistant AWeber is subscriber-priced email marketing for small businesses and creators: automations, landing pages, forms and checkout pages, with a free plan.
Features
Missing Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Missing Transactional email Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Has AI marketing assistant Brevo is a marketing platform for email, SMS and WhatsApp campaigns with automation and a bundled CRM, priced by email volume, with a free plan.
Features
Has Sales pipeline and deal tracking Has Mobile app push notifications Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Missing Social media posting Has AI marketing assistant CleverTap is a customer engagement platform for consumer apps: analytics, segmentation, journeys and push, email, SMS and WhatsApp messaging in one account.
Features
Missing Sales pipeline and deal tracking Missing Landing page builder Has Mobile app push notifications Has Send-time optimization Missing Transactional email Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Missing Social media posting Has AI marketing assistant Constant Contact is small business email marketing software with automation paths, social posting, landing pages, events and US SMS, priced by contact count.
Features
Missing Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Missing Transactional email Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Has AI marketing assistant Constant Contact Lead Gen and CRM is the former SharpSpring: marketing automation with lead scoring, a pipeline and visual workflows, sold through demos.
Features
Has Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Missing Transactional email Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Has AI marketing assistant Customer.io is event-driven messaging with the customer data pipeline that feeds it in one product: email, push, in-app, SMS and WhatsApp for product-led teams.
Features
Missing Sales pipeline and deal tracking Missing Landing page builder Has Mobile app push notifications Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Missing Social media posting Has AI marketing assistant Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.
Features
Missing Sales pipeline and deal tracking Missing Landing page builder Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Missing Social media posting Missing AI marketing assistant EngageBay is a marketing automation, CRM and help desk platform for small businesses, sold as three bays or one All-in-One bundle with a permanent free tier.
Features
Has Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Missing Transactional email Missing Website visitor tracking Has Visual workflow builder Missing Revenue attribution Has User roles and permissions Has AI marketing assistant GetResponse is email marketing and automation with landing pages, webinars, web push and a course creator in one subscription, with a free plan for small lists.
Features
Missing Sales pipeline and deal tracking Has Mobile app push notifications Missing WhatsApp messaging Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Missing Social media posting Has AI marketing assistant HubSpot Marketing Hub is marketing automation, email, landing pages, forms, social and ads on HubSpot's shared Smart CRM, from free tools to an enterprise tier.
Features
Has Sales pipeline and deal tracking Missing Mobile app push notifications Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Has AI marketing assistant Keap is CRM and marketing automation software for small businesses, sold as one plan with paid setup at signup. Thryv has owned it since 2024.
Features
Has Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Missing Send-time optimization Missing Transactional email Missing Website visitor tracking Has Visual workflow builder Missing Revenue attribution Missing Predictive analytics Has User roles and permissions Missing Social media posting Has AI marketing assistant Klaviyo is ecommerce marketing automation on customer profiles: email, SMS and push flows, segments, forms and reviews, with a free plan for small stores.
Features
Missing Sales pipeline and deal tracking Missing Landing page builder Has Mobile app push notifications Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Missing Social media posting Has AI marketing assistant Mailchimp is email marketing and automation for small businesses, with a free plan, predictive segments and a transactional email API on the higher tiers.
Features
Missing Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Has Send-time optimization Has Website visitor tracking Has Visual workflow builder Has User roles and permissions Has AI marketing assistant MailerLite is email marketing with automation, websites, landing pages, popups and paid newsletters for small senders, with a free plan.
Features
Missing Sales pipeline and deal tracking Missing Mobile app push notifications Missing WhatsApp messaging Has Send-time optimization Missing Transactional email Missing Website visitor tracking Has Visual workflow builder Missing Predictive analytics Has User roles and permissions Missing Social media posting Has AI marketing assistant 
