GetResponse

GetResponse is email marketing and automation with landing pages, webinars, web push and a course creator in one subscription, with a free plan for small lists.

GetResponse bundles most of a small marketing team's stack, email and automation first, into one subscription, for teams that would rather pay one bill than connect four tools. GetResponse, the privately held company behind it, was founded in Gdansk, Poland, in 1998. Email is the core: a block editor with a template library, an AI generator for subject lines and body copy, autoresponders and welcome series, dynamic content, an inbox preview with a spam score, Perfect Timing send-time optimisation and A/B tests for emails and landing pages. The visual automation workflow builder is a canvas of triggers, conditions and actions, with contact scoring and an engagement score, advanced segmentation, web event tracking, abandoned cart recovery, promo codes, product recommendations and revenue attribution back to the message that drove the order. Around that sit landing pages with an AI generator, signup forms and popups, web push notifications, webinars with evergreen replays, an AI website builder, a course creator, paid newsletters, and a Google and Meta ads creator that syncs lists to ad audiences. A preference center, team roles and permissions, webhooks and an API complete the account, and GetResponse MAX, the enterprise edition, adds SMS, mobile push, transactional email, a dedicated IP and single sign-on. GetResponse suits small marketing teams that want email, automation and landing pages in one bill, ecommerce stores on Shopify, WooCommerce or Magento that want cart recovery and product recommendations built in, course creators and coaches selling content by email, webinar hosts who want registration and follow-up in one tool, and large senders on GetResponse MAX. A permanent Free plan sits below the Starter, Marketer and Creator tiers, which are priced by contact count and billed monthly or yearly, with MAX quoted by sales. A typical GetResponse account handles the newsletter, the promotional blast and the welcome and nurture sequence behind it, recovers an abandoned cart, captures leads with a landing page and a popup, hosts a product demo webinar, sells an online course or a paid newsletter and generates a whole campaign from a prompt. Ecommerce integrations are one-click for Shopify, WooCommerce, Magento, BigCommerce and PrestaShop, and Zapier and Make cover the rest; the store and the website stay where they are and the messaging around them moves into GetResponse.