Brevo

Brevo is a marketing platform for email, SMS and WhatsApp campaigns with automation and a bundled CRM, priced by email volume, with a free plan.

Brevo is the marketing platform formerly sold as Sendinblue: email campaigns, SMS and WhatsApp, multi-step automation and a small CRM in one account, priced by how many emails are sent rather than how many contacts are held. It is made by Sendinblue SAS, a Paris company founded in 2012 that took the Brevo name in May 2023. The email side has a drag-and-drop editor, an HTML editor for custom code, industry templates, an AI content generator and the Brevo Template Language for conditional content. Automations run on a visual canvas with triggers, actions and rules, with A/B test campaigns, send at best time and web and event tracking on the Standard tier and above. Transactional email and SMS through REST APIs and SMTP relay are included on every plan, as are outbound webhooks and a CRM with a pipeline and deals. The Professional tier adds WhatsApp campaigns, popups, web and native mobile push, contact scoring with RFM and predictive scores, AI segmentation and landing pages. Conversion tracking and attribution show what each campaign earned, Meta Ads and Google Ads audience sync retargets contacts, and Aura, the built-in AI assistant, drafts content, suggests segments and answers questions about the data. Domain authentication with DKIM and DMARC and user roles and permissions sit underneath. Brevo suits individuals and solo businesses starting on the free plan, small businesses that want email, SMS and automation without paying per contact, and teams that would rather send transactional mail from the same account as campaigns. Marketing teams running high-volume multichannel campaigns take Professional, and companies with more than a million contacts that need single sign-on and sub-accounts take Enterprise. Brevo is sold by monthly email volume across the Free, Starter, Standard and Professional tiers, billed monthly or yearly, with Enterprise quoted by sales and SMS and WhatsApp bought as prepaid credits. A small business on Brevo sends its newsletter from it, runs the welcome, abandoned cart and anniversary automations, delivers order confirmations through the API, runs SMS and WhatsApp campaigns, hosts a campaign landing page and tracks a few deals in the bundled CRM. Shopify, WooCommerce, BigCommerce and WordPress integrations feed it store and site data, and Meta and Google connections take its audiences for ads, so the store and the website stay where they are while Brevo handles the messaging.