AWeber is subscriber-priced email marketing for small businesses and creators: automations, landing pages, forms and checkout pages, with a free plan.
AWeber is an email marketing platform for people who run their own list rather than staff a marketing team. One account covers lists, broadcasts, automated sequences, signup forms, popups, hosted landing pages, browser push notifications and a link-in-bio page. It is made by AWeber Systems, Inc., a privately held company in Doylestown, Pennsylvania, that has sold email tools since 1998. Emails are built in a drag-and-drop editor or a custom HTML editor, from a template library, with dynamic content blocks that change by subscriber. The visual workflow builder runs automated sequences with split paths, RSS-triggered emails turn a blog feed into a digest, and page hit automation tags a subscriber by the pages they visit. Tagging and segmentation drive who gets what, and split testing compares emails and signup forms. The landing page builder, signup forms, popups and web push notifications bring subscribers in, while an AI writing assistant and a subject line generator help with the copy. Sales tracking and revenue attribution tie orders back to the broadcast that earned them, and ecommerce checkout pages and paid newsletter subscriptions sell a course or a newsletter without a separate store. Double opt-in, DKIM and DMARC authentication, a subscriber preference page, user roles, webhooks and a public API round out the account. AWeber suits solo business owners, bloggers and newsletter writers, course creators and coaches, Etsy, Shopify and WooCommerce sellers, affiliate marketers and small teams. It is the choice for anyone who wants a permanent free tier rather than a trial and a price that follows the list rather than the headcount. AWeber is sold by subscriber count on a Free plan and two paid tiers, Lite and Plus, billed monthly or annually, with a Done For You setup as a one-time option and the largest lists quoted through sales. The plan cards list every tier. In daily use AWeber sends the weekly newsletter, runs the welcome sequence, recovers an abandoned cart for a small shop, hosts the webinar registration page and charges for a paid newsletter. It connects to Etsy, Shopify and WooCommerce for order data, shares a sent broadcast to Facebook and X, and reaches other tools through webhooks and the API. It sits beside a blog and a small store rather than replacing either.
Features
Additional Features
Best for
- Solo business owners running their own list
- Bloggers and newsletter writers
- Course creators and coaches
- Etsy, Shopify and WooCommerce sellers
- Affiliate marketers
- Teams of three or fewer, which is the Lite seat cap
- Lists under 100,000 subscribers
- Anyone who needs a permanent free tier rather than a trial
Use cases
- Welcome and onboarding sequences
- Weekly or daily newsletters
- Turning a blog RSS feed into an email digest
- Abandoned cart recovery for a small shop
- Selling digital products through hosted checkout pages
- Charging for a paid newsletter
- Webinar and event registration pages
- Lead capture with popups and hosted landing pages
- Tagging subscribers by the pages they visit
- Re-engaging dormant subscribers
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