MailerLite

MailerLite is email marketing with automation, websites, landing pages, popups and paid newsletters for small senders, with a free plan.

MailerLite is an email marketing platform built for small senders who want the price to stay low as the list grows, and who want newsletters, automations, landing pages and paid subscriptions from one account. It has been part of Vercom S.A., the listed Polish cloud communications group, since the merger was finalized on 21 June 2022, and it keeps its own site, plans and support. Emails come from a drag and drop editor, a lighter rich text editor or a custom HTML editor with an AI HTML agent that edits the code from a plain-English instruction. The visual automation builder runs welcome, date-based and ecommerce sequences with ecommerce triggers for carts and purchases and up to three triggers per automation on the top tier, and A/B and multivariate testing and smart sending time optimisation tune the sends. The same account builds websites and landing pages, signup forms and popups, sells digital products and bookings and runs paid newsletter subscriptions through Stripe. The HeyLite AI writing assistant drafts copy, an AI landing page generator builds a page from a prompt, and an MCP server lets Claude or ChatGPT draft and analyse automations. RSS campaigns, dynamic content blocks, a subscriber preference center, double opt-in, custom domain authentication, Facebook Custom Audiences sync, webhooks and an API, custom user permissions and sales performance reports complete the platform. MailerLite suits creators and small businesses starting on the free plan, regular newsletter senders on Comfort, frequent senders and teams on Power, Shopify and WooCommerce stores, and anyone selling a paid newsletter. It is sold by subscriber count on a permanent Free plan and the Comfort and Power tiers, billed yearly by default or monthly, with Power removing the send caps and adding live chat, and Enterprise on request for the largest lists with a dedicated IP and a success manager. Paid features can be tried free without a card, and the plan cards list every tier. In daily use MailerLite sends the newsletter and the campaign, runs the welcome and post-purchase sequence, recovers an abandoned cart, hosts the landing page and the signup popup, sells a paid subscription or a digital product and turns a blog's RSS feed into a digest. Transactional email, SMS and WhatsApp live in its sibling MailerSend and spam testing in MailerCheck, so it sits beside those tools and a store platform rather than replacing them.