Drip

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

Drip turns a store's order and browsing data into automated email and text flows, so a seller recovers carts and follows up purchases without writing the logic by hand. It combines a drag-and-drop email builder, visual workflow automation, onsite popups and forms and SMS campaigns in one account for stores on Shopify, WooCommerce, BigCommerce and Magento, with pricing that follows the contact list rather than a feature ladder. It is made by Drip, an independent company in Minneapolis, Minnesota. The drag-and-drop editor and a custom HTML builder produce the emails, with dynamic per-recipient content blocks that change by customer. Multi-step email and workflow automation runs the flows, onsite popups and embedded forms grow the list, and RSS-to-email campaigns turn a blog post or a new product into a send. Double opt-in, a custom sending domain with DKIM and DMARC and a hosted subscription preference center keep the list clean and deliverable. Split testing picks the winner automatically, revenue attribution per campaign and workflow shows what each one earned, and website visitor and event tracking feed behaviour back into segments. SMS campaigns and drip texts reach US phone numbers, Facebook Custom Audiences sync pushes segments to ads, and webhooks, an open API, member roles and permissions and unlimited sub-accounts round out the account. Drip suits ecommerce brands on Shopify, WooCommerce or BigCommerce, small marketing teams without a dedicated automation specialist, and B2C sellers of physical or digital goods who want cart recovery and post-purchase flows without a large platform. One plan covers everyone, priced by contact count on a slider and billed monthly, with unlimited email sends on every band, SMS as a separate tiered add-on enabled through support, a no-card trial and the largest lists quoted by sales. An abandoned cart recovered by email and SMS, a new subscriber welcomed, the post-purchase and win-back flows, a segmented promotion and a new product announced from an RSS feed are the flows a Drip account runs. Order data arrives from the store and signups from Leadpages or Unbounce landing pages, and both keep doing their own jobs while Drip handles the follow-up.