Drip

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

Drip is an email and SMS marketing automation platform built for ecommerce sellers on Shopify, WooCommerce, BigCommerce and Magento. It combines a drag-and-drop email builder, visual workflow automation, onsite popups and forms and SMS campaigns in one account, with pricing that follows the contact list rather than a feature ladder. It is made by Drip, an independent company in Minneapolis, Minnesota. Emails are built in the drag-and-drop editor or a custom HTML builder, with dynamic per-recipient content blocks that change by customer. Multi-step email and workflow automation runs the flows, onsite popups and embedded forms grow the list, and RSS-to-email campaigns turn a blog post or a new product into a send. Double opt-in, a custom sending domain with DKIM and DMARC and a hosted subscription preference center keep the list clean and deliverable. Split testing picks the winner automatically, revenue attribution per campaign and workflow shows what each one earned, and website visitor and event tracking feed behaviour back into segments. SMS campaigns and drip texts reach US phone numbers, Facebook Custom Audiences sync pushes segments to ads, and webhooks, an open API, member roles and permissions and unlimited sub-accounts round out the account. Drip suits ecommerce brands on Shopify, WooCommerce or BigCommerce, small marketing teams without a dedicated automation specialist, and B2C sellers of physical or digital goods who want cart recovery and post-purchase flows without a large platform. It is sold on one plan priced by contact count on a slider and billed monthly, with unlimited email sends on every band, SMS as a separate tiered add-on enabled through support, a trial that takes no card and the largest lists quoted by sales. The plan cards list every tier. In daily use Drip recovers an abandoned cart by email and SMS, welcomes a new subscriber, runs the post-purchase and win-back flows, sends a segmented promotion and announces a new product from an RSS feed. It connects to the store for order data and to Leadpages and Unbounce for landing pages, so it sits beside the store platform and a landing page tool rather than replacing them.