Email Marketing Software

ActiveCampaign vs Drip

Compare ActiveCampaign and Drip side-by-side. See feature differences and pricing in the Email Marketing Software category.

Most Features

ActiveCampaign

by ActiveCampaign

0.0 (0)

Pricing: From $15/mo billed annually at 1,000 contacts (Plus $49, Pro $79, Enterprise $145); 14-day trial, no free plan; SMS, WhatsApp and CRM are add-ons

ActiveCampaign is a marketing automation platform for small and mid-sized businesses: email, multi-step journeys, SMS and WhatsApp, with a sales CRM add-on.

14 /16 features Full profile

Drip

by Drip

0.0 (0)

Pricing: $39/mo for 2,500 contacts, $154/mo at 10,000, $699/mo at 50,000 (Sept 2026); SMS add-on from $39/mo; 14-day free trial

Drip is email and SMS marketing automation for ecommerce sellers on Shopify, WooCommerce and BigCommerce, priced by contact count on one plan.

12 /16 features Full profile

Feature Comparison

Email Marketing Software features side-by-side

Feature	ActiveCampaign 14/16 features	Drip 12/16 features
Drag-and-drop email editor A visual block editor for building emails without writing HTML.	Yes	Yes
Custom HTML templates Import or hand-code a full HTML email template instead of using the block editor.	Yes	Yes
Dynamic content blocks Show or hide parts of one email per recipient from profile data.	Yes	Yes
Automated email sequences Multi-step email series triggered by a signup, a date or a contact's behavior.	Yes	Yes
Signup forms and popups Embedded forms plus modal or floating popups the tool hosts itself.	Yes	Yes
RSS-triggered campaigns A campaign that sends automatically when a blog or feed publishes a new item.	Yes	Yes
Dedicated sending IP A dedicated IP address is available for qualifying senders, not only shared pools.	Yes	No
Unlimited email sends No monthly send cap on the paid plans; pricing is by contacts only.	No	Yes
Paid newsletter subscriptions Charge readers for a paid newsletter tier from inside the tool.	No	No
Email template library A library of ready-made, mobile-responsive email templates to start from.	Yes	Yes
Inbox preview and spam testing Render previews across email clients and check for spam triggers before sending.	Yes	No
Preference center A hosted page where subscribers change what they receive instead of unsubscribing.	Yes	Yes
Double opt-in Confirmation email before a new subscriber is added to a list.	Yes	Yes
AI email writing Generative AI that drafts subject lines or email copy inside the editor.	Yes	No
Custom sending domain Send from your own authenticated domain with DKIM and SPF, not a shared one.	Yes	Yes
Multiple user accounts More than one login on the account, included or as paid seats.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews