Best Conversion Rate Optimization (CRO) Tools

CRO tool reviews covering test velocity, statistical rigor, heatmap and recording quality, personalization and flicker on page load.

5 products

Contentsquare is an experience analytics platform, formerly Hotjar: heatmaps, session replay, surveys and error analysis, from a free plan to enterprise.

Features

Has Click and scroll heatmaps
Has Session recordings
Has Funnel drop-off analysis
Has Form field analytics
Has On-site surveys and feedback widgets
Has Rage click and error detection
Has Segment filters for recordings and heatmaps
Has Page path analysis
Has Revenue impact quantification
Has AI session summaries
Has Zone-based heatmaps
Has Experiment tool integrations
Has User test recruitment
Has Privacy masking of recordings
Missing Mobile app session recordings
Has Conversion drop alerts

Crazy Egg is a website behavior tool for small marketing teams: heatmaps, session recordings, funnels and surveys, with a visual A/B tester on the higher plans.

Features

Has Click and scroll heatmaps
Has Session recordings
Has Funnel drop-off analysis
Missing Form field analytics
Has On-site surveys and feedback widgets
Has Rage click and error detection
Has Segment filters for recordings and heatmaps
Missing Page path analysis
Has Revenue impact quantification
Has AI session summaries
Has Zone-based heatmaps
Missing Experiment tool integrations
Missing User test recruitment
Has Privacy masking of recordings
Missing Mobile app session recordings
Missing Conversion drop alerts

Lucky Orange is a behavior analytics and CRO tool with heatmaps, session recordings, funnels and surveys for ecommerce teams; all features on every plan.

Features

Has Click and scroll heatmaps
Has Session recordings
Has Funnel drop-off analysis
Has Form field analytics
Has On-site surveys and feedback widgets
Missing Rage click and error detection
Has Segment filters for recordings and heatmaps
Missing Page path analysis
Missing Revenue impact quantification
Has AI session summaries
Has Zone-based heatmaps
Has Experiment tool integrations
Missing User test recruitment
Has Privacy masking of recordings
Missing Mobile app session recordings
Missing Conversion drop alerts

Mouseflow is a website behavior analytics tool for CRO teams: session replay, heatmaps, funnels, form analytics and surveys, billed by monthly sessions.

Features

Has Click and scroll heatmaps
Has Session recordings
Has Funnel drop-off analysis
Has Form field analytics
Has On-site surveys and feedback widgets
Has Rage click and error detection
Has Segment filters for recordings and heatmaps
Has Page path analysis
Has Revenue impact quantification
Has AI session summaries
Has Zone-based heatmaps
Has Experiment tool integrations
Missing User test recruitment
Has Privacy masking of recordings
Missing Mobile app session recordings
Missing Conversion drop alerts

VWO puts A/B and server-side testing, heatmaps and recordings, surveys, personalization and feature flags on one account, with every tier quoted after a demo.

Features

Has Click and scroll heatmaps
Has Session recordings
Has Funnel drop-off analysis
Has Form field analytics
Has On-site surveys and feedback widgets
Has Rage click and error detection
Has Segment filters for recordings and heatmaps
Missing Page path analysis
Has Revenue impact quantification
Has AI session summaries
Has Zone-based heatmaps
Missing Experiment tool integrations
Missing User test recruitment
Has Privacy masking of recordings
Has Mobile app session recordings
Missing Conversion drop alerts
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