Contentsquare

Contentsquare is an experience analytics platform, formerly Hotjar: heatmaps, session replay, surveys and error analysis, from a free plan to enterprise.

Contentsquare is an experience analytics platform that shows how people use a website and where they struggle, and it is where Hotjar went. The heatmaps, session recordings, funnels, surveys and feedback widgets that Hotjar sold for a decade are still here, now alongside Contentsquare's own journey analysis, error analysis and revenue attribution, and hotjar.com redirects to contentsquare.com. It is made by Contentsquare, an analytics company founded in Paris in 2012 and run from New York and Paris. Click, move and scroll heatmaps come with a zone-based view that gives each element its own metrics and a side-by-side mode for comparing a control with a variant. Session replay records what visitors did, and Sense, the built-in AI, summarises the replays and answers questions about journeys in a chat panel. Funnels show drop-off by step, journey analysis maps the paths between pages, Trends charts custom metrics and dashboards bring them together. Form interaction tracking and rage click detection point at friction, and Error Analysis ranks JavaScript and API errors by the revenue they cost, with revenue and conversion attribution behind it. Surveys run as popovers, buttons, embeds or full screens, with AI analysis of the answers and a workflow for inviting respondents to a user interview. Segments by source, device and behaviour, metric alerts by email, Slack and Teams, privacy masking of recordings and an LLM connection over MCP complete the platform. Contentsquare suits marketers who want a heatmap on the free plan, CRO teams that pair replays with an A/B testing tool, product teams tracing where users drop out of a funnel, UX researchers running on-site surveys and interviews, and enterprise digital teams that need SLAs and data feeds. It is sold on a Free plan and on Growth tiers for Experience Analytics, priced by sessions, and Voice of Customer, priced by survey responses, billed monthly or yearly with a trial that takes no card. Pro and Enterprise are quoted by sales, as are the mobile app SDK and the Product Analytics line, and the plan cards list every tier. In daily use Contentsquare finds the friction on a high-traffic page, replays the sessions where an error occurred, compares heatmaps before and after a redesign, asks visitors why they nearly did not convert and ranks site errors by lost revenue. Optimizely, AB Tasty and Omniconvert integrations filter sessions by experiment variant, and HubSpot, Mixpanel, Segment, Jira, Slack and Zapier are connected, so it sits beside a testing tool and a product analytics stack rather than replacing them.