Contentsquare and Wingify are conversion optimization platforms for marketing, product and ecommerce teams. Contentsquare is built to measure each page element and flag the clicks and errors that frustrate visitors, which suits UX researchers and product teams. Wingify is built to run experiments and personalize pages, which suits testing and growth teams.
Pricing: Free plan; Experience Analytics Growth $39/mo billed yearly at 7,000 sessions ($95 at 20,000, $327 at 100,000); Voice of Customer Growth $79/mo at 500 responses; Pro and Enterprise on request.
Contentsquare is an experience analytics platform, formerly Hotjar: heatmaps, session replay, surveys and error analysis, from a free plan to enterprise.
by Wingify
Pricing: No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.
Wingify is the experimentation and personalization platform from the 2026 union of VWO and AB Tasty: six suites on one login for marketing and product teams.
Conversion Rate Optimization (CRO) Tools features side-by-side
Free plan; Experience Analytics Growth $39/mo billed yearly at 7,000 sessions ($95 at 20,000, $327 at 100,000); Voice of Customer Growth $79/mo at 500 responses; Pro and Enterprise on request.
No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.
Choose Contentsquare if you want to know which page elements, clicks and errors frustrate your visitors. Choose Wingify if you want to build and run experiments on your pages. Contentsquare starts with a free plan, then monthly paid plans, and its top plans are sold by quote.
A UX researcher chasing friction on a busy page gets a lot from Contentsquare. Its heatmaps give each page element its own metrics, so a button's real click rate shows. It also flags rage clicks and JavaScript errors as signs of frustration. The platform is meant to sit beside a testing tool, not replace one.
Teams that run experiments as a habit are Wingify's audience. Its visual editor lets marketers build split URL and multivariate tests, and feature flags hold a release back until the results settle. It also records in-app sessions on iOS and Android. The price is high for small businesses and infrequent users, and some features sit on higher plans.
Reviews of Contentsquare from 2020 to 2023 like the in-depth behavior data, charts that are easy to act on and knowledgeable support staff. Users add that the platform has a steep learning curve and takes training. Wingify's reviewers from 2018 to 2026 like the visual editor, the clear results and heatmaps and recordings alongside testing in one tool. Complaints include tracking that does not match other tools and a script that slows the site.
Contentsquare describes an international optical and audiology retailer that measured the effect of site speed during a replatforming. The retailer cut load times on its store locator pages, and booking conversion, purchases and bounce rate all improved. One Wingify customer, a fashion footwear retailer with many stores and a global online presence, ran A/B tests on checkout completion and in-store reservation clicks. The reservation button converted better than the control, and checkout completion beat the baseline.
Looking for more options?
Browse all Conversion Rate Optimization (CRO) Tools