Wingify

Wingify is the experimentation and personalization platform from the 2026 union of VWO and AB Tasty: six suites on one login for marketing and product teams.

Wingify is a digital experience optimization platform that puts experimentation, personalization, behavior analytics and feature management on one login. It is the product of the 2026 merger of VWO and AB Tasty. Its own tagline reads "AB Tasty and VWO have united, because half the loop was never enough." The company behind it is Wingify Software Private Limited, founded in India in 2009 and based in Delhi, with AB Tasty's team in Paris. Wingz AI runs the platform as one loop: understand each user, decide what is relevant, act on it and measure the result. The Experimentation Suite runs A/B, split URL and multivariate tests built in a visual WYSIWYG editor or a code editor, with multi-armed bandit allocation, fixed-horizon or sequential testing and Experiment Vitals checks. The Analytics Suite covers Behavior Analytics heatmaps, session recordings, mobile recordings, form analytics and funnel reports, and User Feedback surveys on web, mobile and shareable links. The Personalization Suite tailors a page to visitor groups by live behavior, context and intent, anonymous visitors included. The Feature Management Suite releases a feature to chosen cohorts with progressive rollouts and expands or reverts it on what happens. The Commerce Suite brings search, recommendations and catalogue merchandising onto one storefront, and the Customer Engagement Suite sends web push notifications and cart abandonment campaigns through Engage. The Data Platform underneath holds profiles, events and metrics, and Wingz proposes hypotheses, sets up tests and summarizes results. Wingify is built for marketing and CRO teams that test in a visual editor, product and growth teams that ship behind flags, and engineering teams that run client-side and server-side experiments. Ecommerce merchandising teams tune search and category pages on it. It suits enterprises that want single sign-on, self hosting and an approval workflow, and it is where existing VWO and AB Tasty customers now land. Each suite is bought on its own Growth, Pro or Enterprise tier through a custom proposal, with Wingz Core included in every paid product. In daily use a team queues tests on checkout, product and category pages, holds a release behind a flag until the numbers settle, watches the recordings behind a losing variation, and asks Wingz for the next experiment. Wingify streams events to GA4, Mixpanel, Amplitude and Segment, exports raw experiment data to S3, Google Cloud Storage, Snowflake or BigQuery, and pulls CRM audiences back in. Its MCP server connects experiment history to Claude and ChatGPT, and data can be stored in the US, the EU or India. Between the analytics stack and the storefront, it is the point where an insight about a visitor becomes the change that visitor sees.