Convert Experiences and Wingify are testing tools that marketing, product and engineering teams use to try changes on real traffic. Convert Experiences is built for tests inside iOS and Android apps and across a sequence of pages, and suits agencies and engineering teams. Wingify is built to join testing with storefront merchandising and automated test ideas. Enterprises and customers of the two testing brands it merged from fit Wingify.
by Convert
Pricing: Growth from $399/mo ($299/mo billed annually); Pro from $599/mo ($420/mo billed annually); Enterprise on request
Convert Experiences is an A/B testing platform with visual and code-level variants, server-side SDKs, feature flags and Deploys personalization.
by Wingify
Pricing: No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.
Wingify is the experimentation and personalization platform from the 2026 union of VWO and AB Tasty: six suites on one login for marketing and product teams.
A/B Testing Tools features side-by-side
Growth from $399/mo ($299/mo billed annually); Pro from $599/mo ($420/mo billed annually); Enterprise on request
No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.
Choose Convert Experiences if you run tests inside iOS and Android apps as well as on web pages. Choose Wingify if you are an enterprise or an existing VWO or AB Tasty customer wanting testing and merchandising together. Buying Convert Experiences means monthly billing on paid plans, and quotes for the higher ones.
An agency or engineering team that tests beyond web pages will notice what Convert Experiences adds. Its mobile app experiments use iOS and Android SDKs, so app tests sit on the same platform as web tests. Multi-page funnel experiments apply one test the same way across a sequence of pages that a visitor moves through. Convert Experiences limits its heatmaps and session replays to diagnosing an experiment while that test is live.
A merchandising or growth team working on a storefront gets different tools from Wingify. Its commerce tools handle search, recommendations and catalogue merchandising on the same storefront. Its AI assistant proposes hypotheses and sets up tests, and raw experiment data exports to a data warehouse. A limit is that complex tests or non-standard setups still need developer skills.
In reviews from 2021, Convert Experiences' users praise an easy setup with intuitive analytics. They also describe good value compared with competing testing tools. Wingify's reviewers from 2018 to 2026 like that non-technical people can launch tests in the visual editor without a developer. They also praise responsive support. Complaints mention a high price for small or infrequent users and data that does not match other tools.
Convert tells of an agency partner that tested a guided picker and a simpler scent summary for a men's grooming shop. On desktop and mobile alike, the test lifted finished orders and the revenue each visitor brought. One Wingify customer, a shoe retailer with shops in the UK and Ireland, ran A/B tests. The aims were more finished checkouts and more shoppers reserving items in a shop. The button conversion rate improved over the control, and checkout completion improved over its baseline.
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