Convert Experiences

Convert Experiences is an A/B testing platform with visual and code-level variants, server-side SDKs, feature flags and Deploys personalization.

Convert Experiences is an A/B testing and experimentation platform for teams that want to test a change to a website or app on real traffic before rolling it out. It runs visual, point-and-click experiments as well as code-level variants, split URL tests and multivariate tests, and extends into server-side testing and feature flags. It is made by Convert Insights, Inc., a remote company that has operated since 2009. The visual variant editor builds a test without code, and code-level variant editing takes HTML, CSS and JavaScript. Split URL testing, multivariate testing and multi-page funnel experiments cover the shapes a marketing test takes. Server-side experiment SDKs for JavaScript and Node, PHP, Python, Ruby, Android and iOS move testing into the application, with feature flags and gradual rollouts and mobile app experiments alongside. A Bayesian and sequential statistics engine reads the results, multi-armed bandit allocation shifts traffic to the winner, and guardrail metrics and revenue goals keep a test honest. Audience targeting with dozens of filters, single-page app support and experiment scheduling shape who sees what and when. Deploys, included on every plan, targets different content or promotions at a segment, and Convert Signals adds heatmaps and friction-flagged session replays with rage-click and error detection as a diagnostic layer on a running experiment, with a QA wizard before launch. Convert Experiences suits CRO teams running their own experiment program, agencies managing several client accounts, e-commerce teams on Shopify, WooCommerce or Magento, and engineering teams that want server-side or feature-flag testing alongside marketing experiments. The Growth and Pro plans are priced by tested users per month on monthly or annual billing, extra volume comes in blocks, a trial needs no card, and Enterprise is quoted on request on annual billing. The A/B and split URL tests on a landing page, the multivariate test on a checkout, the server-side experiment behind a feature flag and the price and shipping test on a Shopify store are the experiments Convert Experiences runs week to week. Results flow to GA4, Mixpanel and other analytics tools, e-commerce tests read from Shopify, WooCommerce and Magento, and Klaviyo, HubSpot, Segment, Microsoft Clarity, Google Tag Manager and Salesforce CRM connect on either side, leaving the analytics stack and the store as they were.