Convert Experiences and Crazy Egg are website testing tools for marketing and conversion teams. Convert Experiences is built for running a full experiment program, in the browser and in application code. Crazy Egg is built for a quick, plain-language read of how visitors use a page. Teams that optimize conversion, agencies and engineers suit Convert Experiences, while small businesses and designers suit Crazy Egg.
by Convert
Pricing: Growth from $399/mo ($299/mo billed annually); Pro from $599/mo ($420/mo billed annually); Enterprise on request
Convert Experiences is an A/B testing platform with visual and code-level variants, server-side SDKs, feature flags and Deploys personalization.
by Crazy Egg
Pricing: Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually
Crazy Egg is a website behavior tool for small marketing teams: heatmaps, session recordings, funnels and surveys, with a visual A/B tester on the higher plans.
A/B Testing Tools features side-by-side
Growth from $399/mo ($299/mo billed annually); Pro from $599/mo ($420/mo billed annually); Enterprise on request
Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually
Choose Convert Experiences if you run a steady experiment program and want testing in both the browser and your own code. Choose Crazy Egg if you want page behavior summarized in plain language and popup surveys that ask visitors why. Convert Experiences is paid monthly, with higher plans quoted. Crazy Egg has a free plan, then paid monthly plans.
A team that runs its own experiment program needs more than a page editor. Convert Experiences adds backend SDKs, so tests can run in application code, and feature flags that roll a change out gradually. Its statistics engine reports the probability that each variant is best instead of a bare significance figure. One limit is that its heatmaps and session replays are a diagnostic layer on a running test, not the core of the product.
Small teams often want to see a page before they model it. Crazy Egg installs with one snippet, and its conversion funnels find the step that loses the most visitors. Its AI analysis reads the recordings and describes in everyday language where visitors ran into trouble. Popup surveys then ask visitors why. The A/B tester is the weaker part, and some users see the page flicker between variations.
In reviews from 2021, Convert Experiences's users praise easy setup, intuitive analytics and good value against competing testing tools. Among Crazy Egg's reviewers, those writing from 2015 to 2026 enjoy an install and daily use that need no technical skill. They also value clear visual insight into page use and responsive support. Complaints center on poorly signposted annual billing, refunds refused after a trial, and pricing above rivals.
Convert describes an online grooming store, run with an agency partner, that used Convert Experiences to test a guided lightbox for choosing a scent. Completed orders and revenue per visitor rose on both desktop and mobile. Crazy Egg tells of an ecommerce business that prints wall decals and used heatmaps and A/B testing on its homepage. The business saw conversion rise sharply, and a later variation went further than the earlier test.
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