A/B Testing Tools

Crazy Egg vs Wingify

Crazy Egg and Wingify are testing platforms for teams improving digital experiences. Crazy Egg serves small businesses on a fixed monthly budget, while Wingify serves teams combining experiments with feature releases. Small marketing teams may favor Crazy Egg, while product and engineering groups testing application releases may favor Wingify.

Crazy Egg
Crazy Egg

by Crazy Egg

No reviews yet

Pricing: Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually

Crazy Egg is a website behavior tool for small marketing teams: heatmaps, session recordings, funnels and surveys, with a visual A/B tester on the higher plans.

7 /19 features Full profile
Wingify
Wingify

by Wingify

No reviews yet

Pricing: No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.

Wingify is the experimentation and personalization platform from the 2026 union of VWO and AB Tasty: six suites on one login for marketing and product teams.

14 /19 features Full profile

Feature Comparison

A/B Testing Tools features side-by-side

Crazy Egg
Crazy Egg 7/19 features
Visual variant editor
Yes
Code-level variant editing
Yes
Split URL testing
Yes
Multivariate testing
No
Multi-page funnel experiments
No
Server-side experiment SDKs
No
Feature flags and rollouts
No
Mobile app experiments
No
Bayesian statistics engine
No
Sequential testing
No
Multi-armed bandit allocation
Yes
Experiment audience targeting
Yes
Mutually exclusive experiment groups
No
Guardrail metrics
No
Revenue goals
Yes
Single-page app support
No
Experiment scheduling
No
GA4 and analytics integrations
Yes
Warehouse-native analysis
No
No reviews yet
Wingify
Wingify 14/19 features
Visual variant editor
Yes
Code-level variant editing
Yes
Split URL testing
Yes
Multivariate testing
Yes
Multi-page funnel experiments
No
Server-side experiment SDKs
Yes
Feature flags and rollouts
Yes
Mobile app experiments
No
Bayesian statistics engine
No
Sequential testing
Yes
Multi-armed bandit allocation
Yes
Experiment audience targeting
Yes
Mutually exclusive experiment groups
Yes
Guardrail metrics
Yes
Revenue goals
Yes
Single-page app support
Yes
Experiment scheduling
No
GA4 and analytics integrations
Yes
Warehouse-native analysis
No
No reviews yet

Pricing

Crazy Egg

Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually

Wingify

No public prices: Growth, Pro and Enterprise tiers per suite, quoted on monthly active users; trial account and sandbox at no cost.

Which Should You Choose?

Choose Crazy Egg if you are a small business on a fixed monthly budget. Choose Wingify if you release application features behind experiments. Crazy Egg has a free plan and charges monthly for paid plans.

For a small marketing team, Crazy Egg turns page activity into pictures and suits businesses working to a fixed monthly budget. Its element reports count clicks, while popup surveys use branching questions to ask visitors why. JavaScript error tracking catches form problems on a live site. A limitation is that its A/B testing can flicker between variations or feel underdeveloped.

For product teams testing changes in application code, Wingify supports server-side experiments through SDKs. Feature flags can release changes to selected audiences gradually, with a kill switch if needed. Guardrail metrics also let teams require other measures to avoid regression before a variation wins. These controls suit teams managing application releases alongside experiments. Complex tests or unusual setups can still require developer skills.

Reviewers like how Crazy Egg is straightforward to install and how its heatmaps reveal visitor behavior. Some users report unclear annual billing and refused refunds. Others find support helpful, though some describe it as unresponsive. Wingify reviewers value its visual editor and readable results, and some appreciate seeing recordings beside experiments. Complaints include high costs and tracking mismatches. Some say the script slows sites. Others find cancellation hard or sales contact pushy.

In Crazy Egg's account, an ecommerce shop studies its homepage with heatmaps and A/B tests, then improves conversion. Wingify describes a footwear retailer that tested checkout completion and product reservation actions. Its tests improved checkout completion and in-store reservation clicks.

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