Lucky Orange

Lucky Orange

by Lucky Orange • • Conversion Rate Optimization (CRO) Tools

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From $39/mo View plans

Lucky Orange is a behavior analytics and CRO tool with heatmaps, session recordings, funnels and surveys for ecommerce teams; all features on every plan.

Lucky Orange answers why visitors leave a site without buying, with behavior analytics and conversion rate optimization tools in one platform. It shows what people do on a page rather than only how many arrived. A fall in orders can then be traced to the step, the element or the form field behind it. Lucky Orange LLC, an independent company, makes and owns it, and it is the company's only product. Dynamic Heatmaps switch between click, scroll and move views of a page, and the Top Elements panel ranks elements by their share of clicks. Session Recordings replay individual visits, with keystrokes in form and search fields sent to the servers as asterisks. Conversion Funnels show where visitors leave a defined sequence of pages, and Page and Form Analytics report the fields that push people to abandon. Surveys and Announcements put a question or notice on the page, while Live Chat and Live Visitor View cover visitors on the site now. Events tag behaviors such as Rage Click and Shaky Mouse, Segments filter visitors by traffic source or device, and Page Insights summarizes one page. Discovery AI reads live visitor behavior and returns a plain-language answer with a link to the evidence behind it. The platform suits Shopify and Shopify Plus merchants, who get an embed inside the Shopify admin and checkout tracking. Any online store that wants to watch a cart being abandoned rather than infer it from a chart fits the same profile. Small and mid-size marketing and CRO teams without a dedicated analyst get the full toolset, because every feature is on every plan. Larger sites and agencies choose a tier by monthly session volume rather than by feature list. It is bought as one account with one login, priced flat by the sessions tracked each month rather than per seat. Team members are unlimited, and Discovery AI is sold as a separate add-on. In practice it is used to find the funnel step that is losing orders and to review recordings of visitors who rage clicked. Teams also use it to check whether a redesigned button is clicked at all, and to ask Discovery AI what to fix first. It connects to Shopify, WordPress, ClickFunnels, HubSpot, Google Tag Manager, Segment, Tealium and GA4. An Optimizely integration filters behavior by test variant, so it sits beside an experimentation tool rather than replacing one. Sessions are recorded in the browser, including responsive and mobile-web visits, and the analytics sit next to a store's existing traffic reports.

Pricing

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  • Build

    $39 per month

    $32 a month billed annually; $39 a month billed monthly, USD

    • Tracks up to 3,500 monthly sessions, flat per account, not per seat
    • Every feature: Dynamic Heatmaps, Session Recordings, Conversion Funnels, Page and Form Analytics
    • Unlimited Surveys and Announcements, Live Chat and Live Visitor View
    • Unlimited team members
    • Discovery AI is a paid add-on on this plan, price on request; included during the free trial
    • Base data storage 60 days; 90, 180 or 365 day retention is a paid upgrade, price not published
    • Additional websites $5 per site on top of the plan price
    • 7-day free trial with full access to all features, no credit card needed
  • Grow

    $89 per month

    $72 a month billed annually; $89 a month billed monthly, USD

    • Tracks up to 10,000 monthly sessions, flat per account, not per seat
    • Marked Popular on the pricing page
    • Every feature on every plan, per the pricing page; Grow is not itemized in the lower comparison table
    • Unlimited team members
    • Discovery AI is sold as an add-on on the named plans, price on request; included during the free trial
    • Extra websites and extended data storage are sold as extras on top of the plan
    • 7-day free trial with full access to all features, no credit card needed
  • Expand

    $249 per month

    $199 a month billed annually; $249 a month billed monthly, USD

    • Starts with 50,000 monthly sessions, flat per account, not per seat
    • Every feature: Dynamic Heatmaps, Session Recordings, Conversion Funnels, Page and Form Analytics
    • Unlimited Surveys and Announcements, Live Chat and Live Visitor View
    • Unlimited team members
    • Discovery AI is a paid add-on on this plan, price on request; included during the free trial
    • Base data storage 60 days; 90, 180 or 365 day retention is a paid upgrade, price not published
    • Additional websites $5 per site on top of the plan price
    • 7-day free trial with full access to all features, no credit card needed
  • Scale

    $1,049 per month

    $839 a month billed annually; $1,049 a month billed monthly, USD

    • Starts with 300,000 monthly sessions, flat per account, not per seat
    • Every feature: Dynamic Heatmaps, Session Recordings, Conversion Funnels, Page and Form Analytics
    • Unlimited Surveys and Announcements, Live Chat and Live Visitor View
    • Unlimited team members
    • Discovery AI is a paid add-on on this plan, price on request; included during the free trial
    • Base data storage 60 days; 90, 180 or 365 day retention is a paid upgrade, price not published
    • Additional websites $5 per site on top of the plan price
    • 7-day free trial with full access to all features, no credit card needed
  • Enterprise

    Custom pricing

    • Custom price in both billing states, contact the vendor
    • Starts with 700,000 or more monthly sessions
    • Every feature on every plan
    • Book a Demo path on the pricing page

Features

  • Included: Click and scroll heatmaps
  • Included: Session recordings
  • Included: Funnel drop-off analysis
  • Included: Form field analytics
  • Included: On-site surveys and feedback widgets
  • Not included: Rage click and error detection
  • Included: Segment filters for recordings and heatmaps
  • Not included: Page path analysis
  • Not included: Revenue impact quantification
  • Included: AI session summaries
  • Included: Zone-based heatmaps
  • Included: Experiment tool integrations
  • Not included: User test recruitment
  • Included: Privacy masking of recordings
  • Not included: Mobile app session recordings
  • Not included: Conversion drop alerts

Additional Features

  • Dynamic Heatmaps for clicks, scrolls and mouse moves
  • Top Elements per-element click share
  • Session Recordings
  • Conversion Funnels with largest drop-off view
  • Page and Form Analytics
  • Surveys and Announcements
  • Live Chat
  • Live Visitor View
  • Discovery AI plain-language answers (add-on)
  • Rage Click and Shaky Mouse system events
  • Custom Events and Key Events
  • Saved Segments by traffic source and device
  • Page Insights per-page engagement
  • Visitor Profiles
  • Keystroke masking of form and search fields
  • Optimizely integration
  • Shopify Admin embed
  • Shopify Plus checkout tracking
  • WordPress and ClickFunnels integrations
  • HubSpot integration
  • Google Tag Manager, Segment and Tealium install
  • GA4 integration
  • Custom user data identify API
  • Data export with documented column headers
  • Unlimited team members on every plan
  • Multi-site accounts with extra sites priced per site

Best for

  • Shopify and Shopify Plus merchants tracking checkout behavior
  • Online stores diagnosing abandoned carts from real sessions
  • Small and mid-size marketing teams without a dedicated analyst
  • CRO teams that want every feature on a flat plan
  • Teams that add colleagues freely, since seats are unlimited
  • WordPress and ClickFunnels site owners
  • Teams running Optimizely tests who want to watch variant sessions
  • Sites choosing a tier by monthly session volume rather than feature list

Use cases

  • Finding the funnel step where checkout visitors drop off
  • Watching recordings of visitors who rage clicked
  • Seeing which form field makes people abandon
  • Checking which page elements actually get clicked
  • Asking Discovery AI what to fix first
  • Running an on-page survey after a purchase
  • Answering a visitor's question in live chat mid-session
  • Filtering recordings by traffic source or device
  • Comparing engagement across the most visited pages
  • Reviewing an Optimizely variant's sessions
  • Confirming keystrokes are masked before a privacy review
  • Tracking Shopify Plus checkout pages

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