Lucky Orange

Lucky Orange is a behavior analytics and CRO tool with heatmaps, session recordings, funnels and surveys for ecommerce teams; all features on every plan.

Lucky Orange is a website behavior analytics and conversion rate optimization platform for teams that need to know why visitors leave without buying. It shows what people do on a page rather than only how many arrived. A fall in orders can then be traced to the step, the element or the form field behind it. Lucky Orange LLC, an independent company, makes and owns it, and it is the company's only product. Dynamic Heatmaps switch between click, scroll and move views of a page, and the Top Elements panel ranks elements by their share of clicks. Session Recordings replay individual visits, with keystrokes in form and search fields sent to the servers as asterisks. Conversion Funnels show where visitors leave a defined sequence of pages, and Page and Form Analytics report the fields that push people to abandon. Surveys and Announcements put a question or notice on the page, while Live Chat and Live Visitor View cover visitors on the site now. Events tag behaviors such as Rage Click and Shaky Mouse, Segments filter visitors by traffic source or device, and Page Insights summarizes one page. Discovery AI reads live visitor behavior and returns a plain-language answer with a link to the evidence behind it. The platform suits Shopify and Shopify Plus merchants, who get an embed inside the Shopify admin and checkout tracking. Any online store that wants to watch a cart being abandoned rather than infer it from a chart fits the same profile. Small and mid-size marketing and CRO teams without a dedicated analyst get the full toolset, because every feature is on every plan. Larger sites and agencies choose a tier by monthly session volume rather than by feature list. It is bought as one account with one login, priced flat by the sessions tracked each month rather than per seat. Team members are unlimited, Discovery AI is sold as an add-on, and the plan cards list every tier. In practice it is used to find the funnel step that is losing orders and to review recordings of visitors who rage clicked. Teams also use it to check whether a redesigned button is clicked at all, and to ask Discovery AI what to fix first. It connects to Shopify, WordPress, ClickFunnels, HubSpot, Google Tag Manager, Segment, Tealium and GA4. An Optimizely integration filters behavior by test variant, so it sits beside an experimentation tool rather than replacing one. Sessions are recorded in the browser, including responsive and mobile-web visits, and the analytics sit next to a store's existing traffic reports.