Crazy Egg and Lucky Orange are conversion optimization tools for ecommerce and marketing teams. For Crazy Egg, site behavior connects with conversion goals. Lucky Orange focuses on measuring time, exits and errors within forms. Teams measuring page changes may prefer Crazy Egg, while Lucky Orange suits stores tracing form and checkout abandonment.
by Crazy Egg
Pricing: Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually
Crazy Egg is a website behavior tool for small marketing teams: heatmaps, session recordings, funnels and surveys, with a visual A/B tester on the higher plans.
by Lucky Orange
Pricing: 7-day free trial; Build $39/mo or $32/mo billed annually for 3,500 sessions; Grow $89, Expand $249, Scale $1,049/mo billed monthly; Enterprise custom
Lucky Orange is a behavior analytics and CRO tool with heatmaps, session recordings, funnels and surveys for ecommerce teams; all features on every plan.
Conversion Rate Optimization (CRO) Tools features side-by-side
Free tier capped at 1,000 sessions a day; Starter $29, Plus $99, Pro $249, Enterprise $599 a month, billed annually
7-day free trial; Build $39/mo or $32/mo billed annually for 3,500 sessions; Grow $89, Expand $249, Scale $1,049/mo billed monthly; Enterprise custom
Choose Crazy Egg if you need to connect site behavior to revenue or goal completions. Choose Lucky Orange if you need to find which form fields lose visitors. Crazy Egg begins with a free option and then bills for monthly plans. Lucky Orange bills monthly, with higher plans sold by quote.
Marketing teams tracing a conversion problem can use Crazy Egg to flag repeated or dead clicks and JavaScript errors as signs of visitor frustration. It also ties behavior or an issue to revenue or goal completions, giving teams a way to relate page activity to outcomes. The visual testing tool can flicker between variations, and the product sits alongside dedicated experimentation software instead of replacing it.
Teams trying to understand form abandonment can use Lucky Orange's field-level measures of time spent, exits and errors. That detail can help identify where visitors struggle within a form, and the platform tracks Shopify Plus checkout pages. Recordings are sometimes missed or cut off, which can leave gaps when a team reviews a visit.
Crazy Egg users praise its easy setup and the clear view its heatmaps and scroll maps give of visitor behavior. They also describe responsive support, though some report dismissive or unresponsive replies. Lucky Orange users value recordings, heatmaps and funnels for explaining visitor exits, and praise easy setup and helpful support. Some complain that prices rise sharply after plan changes, while others report incomplete recordings and an interface that takes time to learn.
Crazy Egg describes an ecommerce business that analyzed its homepage with heatmaps and A/B testing, then changed the page to improve conversion. The vendor says an initial test lifted conversion, while a later version replacing a slider with a search bar raised it further. Lucky Orange tells of a digital signature platform and contract library that investigated checkout errors and visitor abandonment in its online flow. The team used Lucky Orange to identify checkout errors and understand why visitors abandoned the online checkout flow.
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