Constant Contact

Constant Contact is small business email marketing software with automation paths, social posting, landing pages, events and US SMS, priced by contact count.

Constant Contact is a small business marketing platform built around email, for owners who want email, events, social and SMS from one vendor with phone support. It is made by Constant Contact, Inc., a Waltham, Massachusetts, company that has sold email marketing to small businesses, nonprofits and franchises since the mid-1990s. A drag-and-drop editor with an AI copy generator and hundreds of mobile templates handles campaigns, and a Custom Code editor takes your own HTML. The Automation Path Builder runs welcome, birthday and behaviour-triggered paths with time delays and yes-or-no splits, with automatic resend to non-openers, subject line A/B testing and dynamic content on the higher tiers. Around email sit embedded and popup sign-up forms, custom landing pages, a website tracking code, an Update Profile form that acts as a preference centre, confirm opt-in and a self-authenticated sending domain. Social posting and scheduling reach Facebook, Instagram and LinkedIn, and Facebook lookalike audiences and a Google ads manager run paid reach from the same account. The AI campaign builder turns a goal into a multi-channel campaign, events come with tickets and payments, SMS marketing reaches US lists, revenue reporting ties orders to campaigns, and an Inbox Preview add-on renders an email across clients and dark mode. Constant Contact suits small businesses starting out on the Lite tier, most small businesses on the recommended Standard tier, nonprofits with a prepay discount, businesses running events and taking payments, and US businesses adding SMS on Premium. It is sold by contact count across the Lite, Standard and Premium tiers, month to month or with an annual prepay discount, with a trial that takes no card and no free plan. SMS on the lower tiers and Inbox Preview are add-ons, lists beyond the published bands go through sales, and the plan cards list every tier. In daily use Constant Contact sends the newsletter and the promotion, runs the welcome and birthday paths, invites people to an event and sells the tickets, posts to social and runs the ads, grows the list with forms and landing pages, and texts a US list. It connects to hundreds of other apps, so it sits beside a website, a storefront and a social presence rather than replacing them.