TripleLift

TripleLift is a supply-side platform (SSP) for native, display, video and CTV ads that links publishers with DSP buyers through curated deals; sales-led.

TripleLift places brand ads inside the editorial feed of publisher websites and around connected TV programming, so the message sits within the content rather than in a box beside it. The platform is a Creative SSP, handling supply, audience data and ad creative in one system. TripleLift Inc., a New York company founded in 2012, develops the platform and trades under the same name. Publishers bring the inventory, and advertisers and agencies buy it through their demand-side platforms. Data and Audiences supplies TripleLift Audiences, a library of ready-made behavioral and contextual segments, along with lookalike modeling and AI-assisted custom audiences. Creative covers native, display, video and CTV formats such as Cinemagraph, Carousel, Reveal, In-Show and Pause Ads. Supply and Curation runs through TL Direct, where sellers build one-to-one private marketplaces, curated deals and container deals, and buyers receive deal IDs to switch on in a DSP. Deals clear in the open exchange, as private marketplace deals or as programmatic guaranteed buys. Measurement reports brand lift and attention, while TL Spark, an agentic intelligence layer, shapes traffic and adjusts bidding as campaigns run. Publishers use it to raise yield while deciding how their inventory and audience data are used, and to list their supply where buyers browse the deal library. Agencies and brand advertisers use it for campaigns judged on attention, recall and brand lift, across CTV, retail media and the open web. Teams that prefer their own tools activate deals through DSP integrations, and teams that want help hand planning and launch to Managed Service. Access is arranged with TripleLift's sales team after a contact request, with no self-serve checkout. Inside TL Direct, work happens in the interface, through APIs or by pointing an AI agent at its MCP server. A common seller task is packaging inventory with audience segments into a curated deal and passing its deal ID to a buyer working in Google Display and Video 360 or Amazon DSP. Publishers already running Prebid or a Publica wrapper connect TripleLift as another bidder in the same auction. On television screens, the Pause Ads format built with DIRECTV Advertising shows a brand message while a viewer has a stream paused. Revenue teams pull fill rate, eCPM and revenue by placement, device and buyer from the TripleLift Console or its Reporting API into their own dashboards. The platform suits publishers and buyers who want native and CTV formats, curation and measurement handled by one partner.