Opti Digital

Opti Digital is a publisher ad revenue platform: a header-bidding wrapper and AI price floors over Google Ad Manager, run as SaaS or as a managed service.

Opti Digital decides which buyer fills each ad slot on a publisher's site and at what minimum price, then reports what the slot earned. Its developer and operator is Optidigital, set up in France in 2018 and headquartered in Céret. The platform works on top of the publisher's Google Ad Manager account, where direct campaigns and key-values stay. Around that account it adds the programmatic layer: the header auction, the floors, extra demand and the reporting that ties them together. The publisher side is split into five hubs. Ad Manager Hub is the wrapper, running Prebid.js and Amazon TAM client-side, server-side through Prebid Server, or as a hybrid of both. Yield Hub sets an AI-driven floor for each ad slot, adjusted by ad unit, size and weekday, and handles in-stream and out-stream video. The same Yield technology runs in Android and iOS apps through an API. Demand Hub supplies advertising demand of its own and lets the publisher block advertiser domains and IAB categories. Insights Hub is the revenue analytics hub, and Ad Experience Hub covers high-impact ad experiences. Opti Digital is built for digital media publishers and the sales houses that sell inventory for them through Google Ad Manager. Ad Manager Hub can be run by the publisher's own ad operations staff as SaaS, or handed to Optidigital's team as a managed service. Publishers with video players, mobile apps or many visitors who refuse consent each find a part of the platform aimed at that inventory. Onboarding starts with a demo for the publisher's team. An ad operations manager uses it to set up header bidding, add Amazon TAM beside the Prebid bidders and tune floors per slot. Bidder Analytics shows which SSPs bid slowly or rarely win, and Dynamic Reporting breaks eCPM down by slot, country, device and consent status. The First-Party Data Module passes Seller Defined Audiences to buyers in the bid request. Data-driven lazy loading holds each request until the reader nears the slot, which keeps pages fast for sites tracking Core Web Vitals. For visitors who decline cookies, ODAS, the hosted Opti Digital Ad Server, still serves ads. The platform suits a publisher that wants one layer for auction, floors and revenue reporting over the ad server it already runs.