Best Data Management Platforms (DMP) Software & Tools

DMP reviews rated on audience match rates, segment quality, data onboarding, activation destinations and how they cope without third-party cookies.

4 products

Audiencerate
Audiencerate

by Audiencerate

No reviews yet

Audiencerate is a marketing data platform for mid-market firms in Italy, built on Microsoft Azure, that unifies CRM data and activates audiences on DV360.

Features

Has Offline and CRM data onboarding
Missing Tag and SDK data collection
Has Rule-based audience segmentation
Has Lookalike modeling from seed segments
Missing Cross-device identity graph
Missing Second-party data sharing
Missing Data provider marketplace for enrichment
Has Activation to DSPs and walled gardens
Missing Audience insights and overlap reports
Missing Segment match rate reporting
Has Cookieless segment addressability
Has Publisher cohort segments for direct sales
Has Consent and privacy signal handling
Missing Real-time segment membership
Missing Profile-level data export
Missing Clean room collaboration
Has Data monetization to buyers
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LiveRamp
LiveRamp

by LiveRamp

No reviews yet

LiveRamp is a data collaboration and identity platform for brands, agencies and publishers, with clean rooms and audience activation, sold by annual commitment.

Features

Has Offline and CRM data onboarding
Has Tag and SDK data collection
Has Rule-based audience segmentation
Has Lookalike modeling from seed segments
Has Cross-device identity graph
Missing Second-party data sharing
Has Data provider marketplace for enrichment
Has Activation to DSPs and walled gardens
Missing Audience insights and overlap reports
Has Segment match rate reporting
Has Cookieless segment addressability
Missing Publisher cohort segments for direct sales
Missing Consent and privacy signal handling
Missing Real-time segment membership
Missing Profile-level data export
Has Clean room collaboration
Has Data monetization to buyers
Visit Profile
Optable
Optable

by Optable

No reviews yet

Optable is a data clean room and audience platform for publishers and advertisers, joining identity, segments and direct deals. Sold by quote after a demo.

Features

Has Offline and CRM data onboarding
Has Tag and SDK data collection
Has Rule-based audience segmentation
Has Lookalike modeling from seed segments
Has Cross-device identity graph
Has Second-party data sharing
Has Data provider marketplace for enrichment
Has Activation to DSPs and walled gardens
Has Audience insights and overlap reports
Missing Segment match rate reporting
Has Cookieless segment addressability
Has Publisher cohort segments for direct sales
Has Consent and privacy signal handling
Has Real-time segment membership
Missing Profile-level data export
Has Clean room collaboration
Missing Data monetization to buyers
Visit Profile
Permutive
Permutive

by Permutive

No reviews yet

Permutive is a data management platform for publishers and advertisers, with cohorts, an identity graph, a clean room and curation, sold by quote.

Features

Has Offline and CRM data onboarding
Has Tag and SDK data collection
Has Rule-based audience segmentation
Has Lookalike modeling from seed segments
Has Cross-device identity graph
Missing Second-party data sharing
Has Data provider marketplace for enrichment
Has Activation to DSPs and walled gardens
Has Audience insights and overlap reports
Missing Segment match rate reporting
Has Cookieless segment addressability
Has Publisher cohort segments for direct sales
Has Consent and privacy signal handling
Has Real-time segment membership
Has Profile-level data export
Has Clean room collaboration
Missing Data monetization to buyers
Visit Profile
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