Audiencerate

Audiencerate is a marketing data platform for mid-market firms in Italy, built on Microsoft Azure, that unifies CRM data and activates audiences on DV360.

Audiencerate brings customer data held in separate CRM systems, spreadsheets and newsletter lists into one set of profiles, then turns those profiles into audiences for ads and messages. Audiencerate, the company behind it, was founded in the United Kingdom in 2011, keeps its registered office in London and runs an Italian branch. The platform runs on Microsoft Azure and is distributed in Italy through Postel, part of Gruppo Poste Italiane. It is an Italian marketing data platform built for mid-market companies. The Marketing Data Platform module imports from CRM exports, CSV files, Salesforce, Microsoft Dynamics, Amazon S3 and SFTP. It merges those records into a Single Customer View holding each person's traits, events and audiences. The Audience Builder combines sources, events and attributes with and/or rules, consent included, and can extend a strong segment with lookalike profiles. Native connectors push audiences to Facebook Audiences, Google DV360, Mailchimp, Mapp and Sei Web, on demand or on a schedule. Data Onboarding DV360 matches hashed customer emails to Google inventory through Customer Match and follows the IAB Europe Transparency and Consent Framework. Campaign Engine sends WhatsApp, email and SMS campaigns, while Market Intelligence AI produces automated competitive and positioning analysis. The platform is aimed at mid-market companies in Italy and across Europe that hold first-party data and want to put it to work in paid media and direct messaging. Its solutions address CMOs, performance marketing teams, sales and B2B teams and agencies, with sector work in retail, finance, sport and media. Media publishers use it to package reader audiences for private deals with selected advertisers on DV360 and to offer them on the Open Marketplace. Adoption is modular, so a team can begin with Market Intelligence or Data Onboarding and add modules as needs grow. Every customer gets assisted onboarding and a customer success contact. A typical job starts in the CRM, where a marketer pulls customers from Salesforce or Microsoft Dynamics and segments them by lifetime value and consent. That segment goes to DV360 as a Customer Match list, and the same group can receive a Mailchimp newsletter or a WhatsApp message from Campaign Engine. Publishers run the reverse flow, turning reader data into segments that advertisers buy, with a daily report of impressions, eCPM and revenue for each one. Audiencerate suits mid-market marketers who want their own customer data behind every DV360 audience and every WhatsApp, email or SMS send.