PropellerAds

PropellerAds is a self-serve ad network for push, popunder, in-page and Telegram ads, sold on prepaid auction bids to affiliates, media buyers and agencies.

PropellerAds sells paid traffic from publisher websites and Telegram to marketers who want new users for an offer, bought campaign by campaign in an auction. Propeller Ads, the company behind it, dates from 2011 and is based in Limassol, Cyprus. The same company runs a publisher platform and ProPush.me for the site owners who supply that traffic. Advertisers reach several traffic sources from one account, and machine learning decides where each ad is served. Campaigns run as Onclick popunders, Push Notifications in classic and In-Page form, Interactive Ads, Interstitials or Telegram Ads. Each one takes a bidding model, from plain CPM and CPC to SmartCPM, SmartCPC and CPA Goal. Targeting covers country, with states and cities in the US, plus operating system, browser, language, connection type, mobile carrier, day parting by time zone and frequency caps. Smart Rotator spreads traffic across several push creatives and reports clicks and conversions for each. Audiences turn people who clicked, converted or were tagged by the retargeting pixel into groups to reach again, and the statistics break results down by zone, country, format and creative. The Self-Service Platform is aimed at affiliates, media buyers and agencies that pay for results on performance models. A new user picks the Advertiser role at sign-up and passes an account check before spending. Money goes in first: the balance is topped up by card, wire transfer, PayPal, Skrill, UnionPay or other methods, and each campaign then spends against its own bid. Self-service is the default, and a managed service becomes available from the Gold level of the Propeller Priority Program. A typical job is testing an offer on Onclick or push traffic in a handful of countries, then keeping the zones that convert. Once the cost per action is known, CPA Goal and the Target CPA tool take over the bidding and the choice of zones. Retargeting groups bring back earlier clickers and converters, while Telegram Ads place the same offer inside the messaging app. Teams tracking in Voluum, RedTrack, Keitaro or Binom pass each conversion back by S2S postback, so bids and reports follow real sales. The working rhythm is a loop: buy push and popunder traffic, read the zone results and move budget toward the zones that pay.