Display & Video 360

Display & Video 360 is Google's demand-side platform for agencies and large advertisers buying display, video, connected TV and audio ads across exchanges.

Display & Video 360 brings the work of buying programmatic media into one tool, from the media plan and creative through bidding, measurement and optimization. Google builds it as part of Google Marketing Platform. Google introduced it in 2018, bringing together features of DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Creative, analytics, TV and digital teams work in the same product and share audience insights and spend data there. Campaign Management holds Media Planning, a workspace for exploring inventory across guaranteed and non-guaranteed buying types. Reach Forecasting compares TV and digital video on a common metric before money is committed. Automated Bidding strategies use machine learning to optimize toward a goal, and custom bidding adds rules and scripts for aims such as weighted conversions. Data-Driven Creative covers the Creative Workspace, sequential messaging and optimized creatives that assemble assets for each ad size. Audiences come from Customer Match uploads, Google Audiences and licensed third-party segments, while Marketplace and Programmatic Guaranteed handle deals negotiated directly with publishers. The platform is built for brands, large advertisers and agencies buying display, video, connected TV, audio and digital out-of-home media at scale. Agencies running many advertisers use Enterprise Data Solutions to change campaigns in bulk and combine data across them. A Creative user role lets a brand share non-sensitive plan details with the agency building its ads. Developers reach the same accounts through the Display & Video 360 API, Structured Data Files and the Bid Manager API for reporting. Brands and agencies open an account through Google's enterprise sales team rather than an online signup. Media teams use it to run a connected TV flight beside YouTube Reserve and TrueView buys, then read reach and frequency de-duplicated across devices. A deal ID from a publisher goes into My Inventory to start a private marketplace or Programmatic Guaranteed buy. Customer lists uploaded through Customer Match reach existing buyers or keep them out of a prospecting campaign. Campaign Manager 360 handles ad serving and measurement next to it, and Analytics 360 sends audiences in and shows campaign results. Analysts who need every impression pull Reporting Data Transfer files from Google Cloud Storage into BigQuery and study the logs there.