Demand-Side Platforms (DSP)

Basis vs Display & Video 360

Compare Basis and Display & Video 360 side-by-side. See feature differences and pricing in the Demand-Side Platforms (DSP) category.

Basis

by Basis

No reviews yet

Pricing: Quote only. Basis sets pricing with each customer through its sales team, with onboarding and full-service campaign management offered alongside the platform.

Basis is a demand side platform with media planning, workflow and billing in one system, for agencies and brand teams buying across channels. Sold by quote.

7 /17 features Full profile

Display & Video 360

by Google

No reviews yet

Pricing: Quote only, on contract rates agreed with Google's enterprise sales team. Dynamic and custom data-driven creative formats add an advanced ad serving fee of 12 US cents per thousand impressions.

Display & Video 360 is Google's demand-side platform for agencies and large advertisers buying display, video, connected TV and audio ads across exchanges.

13 /17 features Full profile

Feature Comparison

Demand-Side Platforms (DSP) features side-by-side

Feature	Basis 7/17 features	Display & Video 360 13/17 features
Omnichannel programmatic buying Display, video, CTV, audio, native and digital out-of-home bought from one campaign setup.	Yes	Yes
Multi-exchange open auction access Bids on inventory from many supply-side platforms and exchanges through OpenRTB.	Yes	Yes
Private marketplace deal ID buying Activates private marketplace and programmatic guaranteed deals by entering a deal ID.	Yes	Yes
Supply path optimization controls Chooses or prioritizes supply paths to cut duplicated, resold or high-fee inventory.	No	No
Custom bidding algorithms Uploads or scripts bespoke bid logic or sets a custom KPI for the bidder to optimize.	No	Yes
Pre-bid brand safety and viewability segments Applies verification partner segments for brand safety, viewability and fraud before bidding.	Yes	Yes
Third-party contextual segments Targets impressions by page context using segments from contextual data providers.	No	No
Third-party audience data marketplace Licenses audience segments from data providers inside the platform, priced per CPM.	Yes	Yes
CRM and CDP audience ingestion Uploads hashed CRM lists or connects a CDP to build targetable and suppressible segments.	Yes	Yes
Alternative ID support in bidding Bids on alternative identifiers such as UID2, hashed emails or publisher IDs, not only cookies.	No	No
Log-level data access Exports impression-level bid and win logs for independent analysis or a data warehouse.	No	Yes
Transparent fee reporting Itemizes platform fee, data fees and verification fees per campaign in reporting.	No	Yes
Campaign forecasting before launch Predicts impressions, reach, clicks or conversions for a proposed budget and targeting set.	No	Yes
Cross-device frequency management Caps and reports frequency across a user's devices through an identity graph.	Yes	Yes
Dynamic creative optimization Assembles creative variants per impression from rules or data feeds and reports per variant.	No	Yes
Self-serve DSP access without a minimum A self-serve seat with no contractual spend minimum, or a published low minimum.	No	No
DSP reporting API Pulls campaign, line item and placement performance by API for external dashboards.	No	Yes
Overall Rating	No reviews yet	No reviews yet

Basis 7/17 features

Omnichannel programmatic buying: Yes
Multi-exchange open auction access: Yes
Private marketplace deal ID buying: Yes
Supply path optimization controls: No
Custom bidding algorithms: No
Pre-bid brand safety and viewability segments: Yes
Third-party contextual segments: No
Third-party audience data marketplace: Yes
CRM and CDP audience ingestion: Yes
Alternative ID support in bidding: No
Log-level data access: No
Transparent fee reporting: No
Campaign forecasting before launch: No
Cross-device frequency management: Yes
Dynamic creative optimization: No
Self-serve DSP access without a minimum: No
DSP reporting API: No

No reviews yet

Display & Video 360 13/17 features

Omnichannel programmatic buying: Yes
Multi-exchange open auction access: Yes
Private marketplace deal ID buying: Yes
Supply path optimization controls: No
Custom bidding algorithms: Yes
Pre-bid brand safety and viewability segments: Yes
Third-party contextual segments: No
Third-party audience data marketplace: Yes
CRM and CDP audience ingestion: Yes
Alternative ID support in bidding: No
Log-level data access: Yes
Transparent fee reporting: Yes
Campaign forecasting before launch: Yes
Cross-device frequency management: Yes
Dynamic creative optimization: Yes
Self-serve DSP access without a minimum: No
DSP reporting API: Yes

No reviews yet

Pricing

Basis

Quote only. Basis sets pricing with each customer through its sales team, with onboarding and full-service campaign management offered alongside the platform.

See all plans

Display & Video 360

Quote only, on contract rates agreed with Google's enterprise sales team. Dynamic and custom data-driven creative formats add an advanced ad serving fee of 12 US cents per thousand impressions.

See all plans

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