Criteo

Criteo is a commerce media platform for display, video and retail media ads, used by retailers, brands and agencies and bought on an insertion order.

Criteo is a commerce media platform for display, video and retail media advertising, built for teams whose sales depend on reaching shoppers away from search and social. It is made by Criteo, an advertising technology company founded in Paris in 2005 and still run from there. The platform links a product catalog to advertising inventory across the open web, retailer sites, apps and social feeds, then decides which product to put in front of each shopper. One account covers both sides of that trade, the advertiser buying commerce audiences and the retailer or media owner selling the placements. The platform is organized into named areas rather than separate products. Commerce Growth runs full-funnel performance campaigns including dynamic retargeting, where Dynamic Creative Optimization+ updates each ad with live prices, availability and recommended products. Commerce Max is the buying route into retail media, covering sponsored products, onsite display and offsite extension across retailer networks. Commerce Yield gives a retailer its own onsite monetization, with quality scoring that picks which SKUs to serve. Commerce Grid is the supply path for media owners, Commerce Audiences supplies the shopper segments campaigns target, and Criteo GO packages the same machinery into a guided campaign flow. Criteo suits retailers turning site traffic into an advertising business, consumer brands that sell through those retailers, and marketplaces that want seller spend to fund growth. Performance agencies use it to run commerce campaigns for retail clients from one place, and publishers use it to connect inventory to commerce demand. Getting started means importing a product catalog feed and checking that the Criteo OneTag runs on the site, so it fits teams with ecommerce plumbing already in place. Buying is sales led: campaigns run on an insertion order agreed with Criteo, on a cost-per-click or cost-per-thousand-impressions basis, rather than a card-paid self-serve account. Day to day the work is building ad sets against the catalog, choosing audiences, setting bids and reading results at SKU, brand and category level. Criteo reaches shoppers through direct relationships with more than a thousand publishers on the open web, integrations with Facebook, Instagram and TikTok, and connections into retailer networks for onsite placements. Retail media teams run it beside their ecommerce platform, their product feed and their analytics stack, while agencies run it alongside search and social buying rather than in place of it. Brand safety and suitability controls, frequency capping and traffic protections sit underneath the buying, with the certifications and verification partners named on Criteo's ad trust and safety pages.