Evadav

Evadav sells push, popunder, in-page and native ad traffic on a self-serve network, with one account for the media buyers who buy and the publishers who sell.

Evadav connects advertisers who want traffic at volume with website owners who have visitors and push subscribers to sell. The network runs four ad formats: push notifications, popunder, in-page push and native ads. Evadav is the trading name of Cassandera Capital LTD, a company registered in Cyprus, and its team works from Warsaw and Prague. One account covers both the advertiser side and the publisher side. Advertisers build every campaign in one campaign builder, choosing the format, the creative and the targeting. Targeting covers country and city, device, browser, browser language, connection type, ISP and subscription period, and countries can be added by country code. A schedule sets start and stop times by day of the week, and the User impression limit caps how often one person sees an ad each day. Each campaign runs on Standard or Premium traffic quality. Audiences hold lists of traffic sources to blacklist or whitelist, automated rules update them by source or zone ID, and Statistics break results down by date, country, campaign, operating system, browser and source. The advertiser side suits affiliates and media buyers who run offers measured by leads and return on spend. These buyers judge each traffic source on its own numbers. The publisher side suits site owners and owners of push subscriber bases. They add the Evadav push widget to a site, or connect a subscriber base through the programmatic JSON integration. Teams that work in code can ask their personal manager for access to API 2.2. A typical advertiser job is an affiliate campaign tracked in Voluum or BeMob, with each conversion sent back to Evadav by postback against its click ID. Statistics then show leads and return per source, and the buyer moves losing sources to a blacklist and keeps winners on a whitelist. Automated rules repeat that sorting as new data arrives. On the publisher side, the everyday job is earning from the push subscribers and popunder visits of a site the owner already runs.