Dreamdata

Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.

Dreamdata is a B2B revenue attribution platform for teams that need to know which marketing earned the pipeline. It takes the events from a website, the ad accounts and the CRM, rebuilds each buying account's timeline from them, and credits closed-won deal value back across the touches on that timeline. It is made by Dreamdata.io ApS, a Copenhagen company founded in 2018. Attribution is account-level by design: contacts roll up into a company journey, so a deal that involved six people is one journey rather than six lead records. Customer journey timelines show every touch, and multi-touch attribution models, first-touch, last-touch, linear, W-shaped, U-shaped and data-driven, plus custom models, are selectable per report. Ad spend import brings in the cost side, CRM revenue matching brings in closed-won value from Salesforce, HubSpot, Microsoft Dynamics or Pipedrive, and UTM mapping rules and cookieless account tracking tidy the data on the way in, with LinkedIn view-through attribution for impressions. Offline conversion sync pushes outcomes back to LinkedIn, Google Ads, Microsoft and Meta so their bidding sees real pipeline instead of form fills, and an audience builder syncs segments to the same platforms. AI intent signals and Slack and Teams notifications surface accounts worth a call, B2B benchmarks compare spend splits with peers, and revenue and content analytics report the results. Historical data backfill, warehouse export to BigQuery and Snowflake, Looker Studio and Tableau connectors, Google Connected Sheets export, a natural-language analytics agent, an MCP server and SSO and SAML login complete the platform. Dreamdata suits B2B marketing teams with a real CRM pipeline, revenue operations teams on HubSpot or Salesforce, LinkedIn, Google and Meta advertisers syncing offline conversions, marketers who need account-level rather than lead-level credit, agencies running several B2B clients through multiple business units, and teams with a BigQuery or Snowflake warehouse. There are two ways in: a free plan, no card required, and the Advanced plan, quoted through a demo, with Activation and Data Warehouse export as add-ons. Marketing teams lean on Dreamdata to attribute closed-won revenue to campaigns, show which channels start deals and which close them, send CRM outcomes back to the ad platforms, surface high-intent accounts for sales follow-up, report marketing's pipeline contribution to a board and export the touchpoint and revenue tables to a warehouse. The CRM, the ad platforms and the warehouse all stay in place; Dreamdata reads from each and writes back to each.