Dreamdata and Ruler Analytics are marketing attribution tools for B2B marketers who need to credit revenue to campaigns. Dreamdata is built around account-level journeys that join ads, web visits and CRM deals. Ruler Analytics is built to tie phone calls, forms and live chats to revenue. Teams selling to buying committees suit Dreamdata, while lead generation teams closing deals by phone suit Ruler Analytics.
by Dreamdata
Pricing: Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only.
Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.
by Ruler Analytics
Pricing: Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial
Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.
Marketing Attribution Software features side-by-side
Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only.
Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial
Choose Dreamdata if you sell to buying committees and want revenue credited to whole accounts. Choose Ruler Analytics if your leads arrive by phone, form or live chat. Dreamdata starts with a free plan and moves to higher plans sold by quote. Ruler Analytics is sold as paid plans billed by the month.
A B2B team whose deals involve several people needs credit given to the account, not the contact. Dreamdata rolls contacts into one company journey, which shows the channels that open deals and the ones that close them. It also exports touchpoint and revenue tables to a BigQuery or Snowflake warehouse. One limit is that the depth of features is a lot to take in at the start.
Teams whose sales close over the phone need each call traced back to its campaign. Ruler Analytics assigns inbound calls, form fills and chats to their source through its tracking. It also offers marketing mix modelling, which estimates what each channel contributes without user-level tracking. The conversions it measures are calls, forms and chats rather than e-commerce orders.
Dreamdata's users praise the attribution modelling and journey visibility for B2B, and they like the support and consultative onboarding. Integrations connect easily across a marketing and CRM stack. Users also report a steep climb in the early months, and setup and data cleanup take time before reports are useful. Dashboards can feel weak or overwhelming to non-analysts. Ruler Analytics's reviewers like that call and lead tracking works as described and ties back to marketing channels. They also describe the support as helpful.
Dreamdata describes a financial services software company that follows long customer journeys across many channels and feeds pipeline conversions back to LinkedIn, Google and Microsoft Ads. Paid media return rose, and marketing earned credit on deals it could never claim before. One Ruler Analytics customer, a financial services company serving contractors and small businesses across its brands, tracks which campaigns drive phone calls and leads. Call volumes grew, CRM leads rose and the cost of each acquisition fell.
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