At Branch, marketing attribution software means crediting the ad that produced a mobile app install; at Dreamdata, it means crediting the marketing that touched a B2B deal before it closed. Branch pairs that job with deep linking, routing a tapped link to the right in-app screen. Dreamdata assembles a B2B account's site visits, ad cost and CRM deal history into one timeline, then splits closed-won revenue across the touches behind it. A consumer app business needs the first; a B2B seller needs the second.
by Branch
Pricing: Basics, Essentials and Enterprise, all quoted by sales; a no-cost trial is available on Basics; no public prices
Branch is mobile attribution and deep linking software for app growth teams, measuring web to app journeys. Every plan is quoted by sales, free trial on Basics.
by Dreamdata
Pricing: Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only.
Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.
Marketing Attribution Software features side-by-side
Basics, Essentials and Enterprise, all quoted by sales; a no-cost trial is available on Basics; no public prices
Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only.
For a consumer app company, the question is whose ad produced an install; for a B2B company, it is which marketing touched a deal that closed in the CRM months later. Branch fits the first job, tracking installs and in-app conversions across ad networks and sending a tapped link straight to the matching in-app screen. Dreamdata fits the second, rolling a company's contacts into one account journey and crediting closed-won revenue back across the channels that touched it.
Marketing mix modeling built on Meta's Robyn, listed only for Branch here, estimates a channel's contribution without user-level tracking, alongside SKAdNetwork reporting, web-to-app banners and LinkHub for campaign links. Longtime users, writing mostly from 2017 to 2023, call the deep linking setup fast and the interface simple for marketers. The same reviewers describe real friction: support tied to the plan tier, setup needing technical knowledge, and links hard to edit once created. Most of this feedback predates 2024.
Dreamdata lists seven capabilities here, including CRM revenue matching that joins closed-won deal value from Salesforce or HubSpot to its touchpoints. It also offers offline conversion sync back to LinkedIn, Google and Meta bidding, and a choice of data-driven or custom attribution models. Reviewers writing from 2020 through 2025 call the customer-journey view strong for B2B visibility and describe onboarding as consultative. Several flag a learning curve of one to two months and setup needing data cleanup before reports are useful.
Both sets of reviewers praise the integrations, Branch's to ad networks and Dreamdata's to CRM and marketing tools, though Branch's feedback skews toward developers and Dreamdata's toward marketing roles.
SkinVision, a health technology company Branch describes as having 1.2 million users, used Branch Engagement's deep links and QR codes across 40 campaigns to drive in-app data sharing; the vendor reports 22,000 new app users within six months. ScreenCloud, a digital signage company Dreamdata describes as having 100 to 200 employees, used the platform to track LinkedIn ad spend against pipeline. The vendor reports a 2.6x return-on-spend gain on LinkedIn and a 61 percent close rate on opportunities with a LinkedIn touch.
Neither vendor documents an integration between the two, so switching means starting fresh. The two rarely compete for the same budget. A consumer app company needs Branch's job, a company selling into other businesses through a CRM needs Dreamdata's, and running both makes sense only for a business with both a consumer app and a separate B2B pipeline.
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