Marketing Attribution Software

AppsFlyer vs Dreamdata

Compare AppsFlyer and Dreamdata side-by-side. See feature differences and pricing in the Marketing Attribution Software category.

AppsFlyer

by AppsFlyer

0.0 (0)

Pricing: Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

AppsFlyer is a mobile attribution and marketing analytics platform for app, web, CTV and console campaigns, priced per conversion rather than per seat.

5 /17 features Full profile

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Dreamdata

by Dreamdata

0.0 (0)

Pricing: Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only (checked September 2026).

Dreamdata is B2B revenue attribution that stitches web visits, ad spend and CRM deals into account-level journeys, with a free tier and a quoted Advanced plan.

12 /17 features Full profile

Feature Comparison

Marketing Attribution Software features side-by-side

Feature	AppsFlyer 5/17 features	Dreamdata 12/17 features
Multi-touch attribution models First, last, linear, time-decay, U-shaped and W-shaped models selectable per report.	No	Yes
Data-driven attribution A model that weights touchpoints from your own conversion data rather than a fixed rule.	No	Yes
Custom attribution models Define your own weights per stage or channel.	No	Yes
Ad spend import Pulls cost from Google, Meta, LinkedIn, TikTok and other ad accounts so return on spend is calculated.	Yes	Yes
CRM revenue matching Joins closed-won revenue from Salesforce, HubSpot or another CRM to the touchpoints that led to it.	No	Yes
Offline conversion sync to ad platforms Sends CRM outcomes back to ad platforms so their bidding sees real revenue.	No	Yes
Call tracking attribution Dynamic phone numbers that attribute inbound calls to the source and campaign.	No	No
Form and live chat tracking Captures the source of every form fill and chat conversation.	No	No
Cookieless first-party tracking Tracks with first-party identifiers where third-party cookies are blocked.	No	Yes
Account-level attribution Rolls contacts up to accounts so B2B journeys with several people are credited together.	No	Yes
View-through attribution Credits ad impressions that were seen but not clicked.	Yes	Yes
Marketing mix modelling A statistical model of each channel's contribution that needs no user-level tracking.	No	No
Incrementality testing Geo or holdout experiments that measure the lift a channel actually causes.	Yes	No
Touchpoint path reports Shows the sequence of touches before each conversion.	Yes	Yes
Warehouse export of touchpoint data Sends touchpoint and revenue tables to BigQuery, Snowflake or a similar warehouse.	Yes	Yes
UTM link builder and mapping Builds UTM links and maps inconsistent parameters into clean channels.	No	No
E-commerce order import Pulls orders from Shopify or another store as the conversions to attribute.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

AppsFlyer 5/17 features

Multi-touch attribution models: No
Data-driven attribution: No
Custom attribution models: No
Ad spend import: Yes
CRM revenue matching: No
Offline conversion sync to ad platforms: No
Call tracking attribution: No
Form and live chat tracking: No
Cookieless first-party tracking: No
Account-level attribution: No
View-through attribution: Yes
Marketing mix modelling: No
Incrementality testing: Yes
Touchpoint path reports: Yes
Warehouse export of touchpoint data: Yes
UTM link builder and mapping: No
E-commerce order import: No

0.0

(0)

Dreamdata 12/17 features

Multi-touch attribution models: Yes
Data-driven attribution: Yes
Custom attribution models: Yes
Ad spend import: Yes
CRM revenue matching: Yes
Offline conversion sync to ad platforms: Yes
Call tracking attribution: No
Form and live chat tracking: No
Cookieless first-party tracking: Yes
Account-level attribution: Yes
View-through attribution: Yes
Marketing mix modelling: No
Incrementality testing: No
Touchpoint path reports: Yes
Warehouse export of touchpoint data: Yes
UTM link builder and mapping: No
E-commerce order import: Yes

0.0

(0)

Pricing

AppsFlyer

Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

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Dreamdata

Free plan, no card, capped at 2 months of history and 5 seats; the Advanced tier and both add-ons are quote-only (checked September 2026).

View plans

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