AppsFlyer

AppsFlyer is a mobile attribution and marketing analytics platform for app, web, CTV and console campaigns, priced per conversion rather than per seat.

AppsFlyer is a mobile attribution and marketing analytics platform for companies that buy advertising to win app users. It answers the question every performance marketer has to answer: which network, campaign and creative produced an install, a purchase or a subscription, and what that user was worth afterwards. AppsFlyer has built and run it since 2011, and the company is independent, with no parent behind it. Measurement covers mobile apps, the web, connected TV and consoles in one account, with SKAdNetwork support for iOS campaigns where device-level signal is gone. Cost Import pulls spend in from networks and agencies so ROI360 can report return and revenue beside it. The Conversions cross-platform report lays out the assisting touchpoints behind each conversion, and Incrementality for remarketing runs geo and holdout tests to separate real lift from noise. OneLink carries a click through to the right in-app screen, Data Locker sends raw touchpoint and revenue tables to a warehouse every hour, and Raw Data API Access, the API Analytics Suite and Custom Dashboards open the same data to teams that would rather query it themselves. The platform suits growth and user acquisition teams at app publishers and advertisers running paid campaigns across several networks at once, and the analytics engineers who have to land that data somewhere queryable. Apps with no paid activity are served by the entry plan, which is built for owned media only. Attribution here is mobile-first, built around app, web, CTV and console conversions. AppsFlyer is bought as one platform, billed on usage rather than per seat. AppsFlyer's working position is between the ad platforms and a company's own reporting. It connects to Google Ads, Meta Ads, TikTok, Snapchat and the LINE Ads Platform on the buying side, and to Adobe Experience Platform and cloud warehouses on the data side. Teams reconcile spend against installs, check the touchpoint path behind a jump in conversions, prove the lift from a remarketing campaign before renewing it, and screen installs for fraud before paying for them. The Data Collaboration Suite shares measurement with partners, and the Agentic AI Suite turns the same data into written reports on request.