Marketing Attribution Software

AppsFlyer vs Ruler Analytics

Compare AppsFlyer and Ruler Analytics side-by-side. See feature differences and pricing in the Marketing Attribution Software category.

AppsFlyer

by AppsFlyer

0.0 (0)

Pricing: Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

AppsFlyer is a mobile attribution and marketing analytics platform for app, web, CTV and console campaigns, priced per conversion rather than per seat.

5 /17 features Full profile

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Ruler Analytics

by Ruler Analytics

0.0 (0)

Pricing: Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial, September 2026

Ruler Analytics is marketing attribution software for B2B marketers that ties calls, forms and live chats to CRM revenue, priced by site visits, no free trial.

10 /17 features Full profile

Feature Comparison

Marketing Attribution Software features side-by-side

Feature	AppsFlyer 5/17 features	Ruler Analytics 10/17 features
Multi-touch attribution models First, last, linear, time-decay, U-shaped and W-shaped models selectable per report.	No	Yes
Data-driven attribution A model that weights touchpoints from your own conversion data rather than a fixed rule.	No	Yes
Custom attribution models Define your own weights per stage or channel.	No	No
Ad spend import Pulls cost from Google, Meta, LinkedIn, TikTok and other ad accounts so return on spend is calculated.	Yes	No
CRM revenue matching Joins closed-won revenue from Salesforce, HubSpot or another CRM to the touchpoints that led to it.	No	Yes
Offline conversion sync to ad platforms Sends CRM outcomes back to ad platforms so their bidding sees real revenue.	No	Yes
Call tracking attribution Dynamic phone numbers that attribute inbound calls to the source and campaign.	No	Yes
Form and live chat tracking Captures the source of every form fill and chat conversation.	No	Yes
Cookieless first-party tracking Tracks with first-party identifiers where third-party cookies are blocked.	No	Yes
Account-level attribution Rolls contacts up to accounts so B2B journeys with several people are credited together.	No	No
View-through attribution Credits ad impressions that were seen but not clicked.	Yes	Yes
Marketing mix modelling A statistical model of each channel's contribution that needs no user-level tracking.	No	Yes
Incrementality testing Geo or holdout experiments that measure the lift a channel actually causes.	Yes	Yes
Touchpoint path reports Shows the sequence of touches before each conversion.	Yes	No
Warehouse export of touchpoint data Sends touchpoint and revenue tables to BigQuery, Snowflake or a similar warehouse.	Yes	No
UTM link builder and mapping Builds UTM links and maps inconsistent parameters into clean channels.	No	No
E-commerce order import Pulls orders from Shopify or another store as the conversions to attribute.	No	No
Overall Rating	0.0 0 reviews	0.0 0 reviews

AppsFlyer 5/17 features

Multi-touch attribution models: No
Data-driven attribution: No
Custom attribution models: No
Ad spend import: Yes
CRM revenue matching: No
Offline conversion sync to ad platforms: No
Call tracking attribution: No
Form and live chat tracking: No
Cookieless first-party tracking: No
Account-level attribution: No
View-through attribution: Yes
Marketing mix modelling: No
Incrementality testing: Yes
Touchpoint path reports: Yes
Warehouse export of touchpoint data: Yes
UTM link builder and mapping: No
E-commerce order import: No

0.0

(0)

Ruler Analytics 10/17 features

Multi-touch attribution models: Yes
Data-driven attribution: Yes
Custom attribution models: No
Ad spend import: No
CRM revenue matching: Yes
Offline conversion sync to ad platforms: Yes
Call tracking attribution: Yes
Form and live chat tracking: Yes
Cookieless first-party tracking: Yes
Account-level attribution: No
View-through attribution: Yes
Marketing mix modelling: Yes
Incrementality testing: Yes
Touchpoint path reports: No
Warehouse export of touchpoint data: No
UTM link builder and mapping: No
E-commerce order import: No

0.0

(0)

Pricing

AppsFlyer

Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

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Ruler Analytics

Small from £299 a month or £269 billed annually for up to 10k visits; Advanced from £1499 a month; GBP, no free trial, September 2026

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