Marketing Attribution Software

AppsFlyer vs Triple Whale

Compare AppsFlyer and Triple Whale side-by-side. See feature differences and pricing in the Marketing Attribution Software category.

AppsFlyer

by AppsFlyer

0.0 (0)

Pricing: Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

AppsFlyer is a mobile attribution and marketing analytics platform for app, web, CTV and console campaigns, priced per conversion rather than per seat.

5 /17 features Full profile

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Triple Whale

by Triple Whale

0.0 (0)

Pricing: Free plan at any GMV; Foundation from $219 to $2,529/mo by revenue band ($549/mo at $1M to $2.5M GMV, checked 2026-09-08)

Triple Whale is an ecommerce attribution and marketing analytics platform for Shopify brands, blending ad spend, revenue and AI reporting in one dashboard.

12 /17 features Full profile

Feature Comparison

Marketing Attribution Software features side-by-side

Feature	AppsFlyer 5/17 features	Triple Whale 12/17 features
Multi-touch attribution models First, last, linear, time-decay, U-shaped and W-shaped models selectable per report.	No	Yes
Data-driven attribution A model that weights touchpoints from your own conversion data rather than a fixed rule.	No	Yes
Custom attribution models Define your own weights per stage or channel.	No	No
Ad spend import Pulls cost from Google, Meta, LinkedIn, TikTok and other ad accounts so return on spend is calculated.	Yes	Yes
CRM revenue matching Joins closed-won revenue from Salesforce, HubSpot or another CRM to the touchpoints that led to it.	No	No
Offline conversion sync to ad platforms Sends CRM outcomes back to ad platforms so their bidding sees real revenue.	No	Yes
Call tracking attribution Dynamic phone numbers that attribute inbound calls to the source and campaign.	No	No
Form and live chat tracking Captures the source of every form fill and chat conversation.	No	No
Cookieless first-party tracking Tracks with first-party identifiers where third-party cookies are blocked.	No	Yes
Account-level attribution Rolls contacts up to accounts so B2B journeys with several people are credited together.	No	No
View-through attribution Credits ad impressions that were seen but not clicked.	Yes	Yes
Marketing mix modelling A statistical model of each channel's contribution that needs no user-level tracking.	No	Yes
Incrementality testing Geo or holdout experiments that measure the lift a channel actually causes.	Yes	Yes
Touchpoint path reports Shows the sequence of touches before each conversion.	Yes	Yes
Warehouse export of touchpoint data Sends touchpoint and revenue tables to BigQuery, Snowflake or a similar warehouse.	Yes	Yes
UTM link builder and mapping Builds UTM links and maps inconsistent parameters into clean channels.	No	Yes
E-commerce order import Pulls orders from Shopify or another store as the conversions to attribute.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

AppsFlyer 5/17 features

Multi-touch attribution models: No
Data-driven attribution: No
Custom attribution models: No
Ad spend import: Yes
CRM revenue matching: No
Offline conversion sync to ad platforms: No
Call tracking attribution: No
Form and live chat tracking: No
Cookieless first-party tracking: No
Account-level attribution: No
View-through attribution: Yes
Marketing mix modelling: No
Incrementality testing: Yes
Touchpoint path reports: Yes
Warehouse export of touchpoint data: Yes
UTM link builder and mapping: No
E-commerce order import: No

0.0

(0)

Triple Whale 12/17 features

Multi-touch attribution models: Yes
Data-driven attribution: Yes
Custom attribution models: No
Ad spend import: Yes
CRM revenue matching: No
Offline conversion sync to ad platforms: Yes
Call tracking attribution: No
Form and live chat tracking: No
Cookieless first-party tracking: Yes
Account-level attribution: No
View-through attribution: Yes
Marketing mix modelling: Yes
Incrementality testing: Yes
Touchpoint path reports: Yes
Warehouse export of touchpoint data: Yes
UTM link builder and mapping: Yes
E-commerce order import: Yes

0.0

(0)

Pricing

AppsFlyer

Zero free for owned-media apps; Growth pay as you go at $0.07 per conversion after 12,000 free first-year conversions; Enterprise quoted on request. Checked September 2026.

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Triple Whale

Free plan at any GMV; Foundation from $219 to $2,529/mo by revenue band ($549/mo at $1M to $2.5M GMV, checked 2026-09-08)

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